London design studio MAP has developed a minimum compass that pairs with a smartphone app to stage cyclists via the city (+ slideshow).

BeeLine by MAP Project Office

BeeLine was launched by design and style duo Barber and Osgerby’s inventive consultancy MAP, and has been effectively crowdfunded by way of Kickstarter.


Associated story: SmartHalo bicycle accessory combines navigation, exercise tracking and alarm program


The plastic-encased circular device has a silicon strap that clips onto the top tube of the bike or the handlebars.

BeeLine by MAP Project Office

When the consumer has set their finish purpose in the companion app, BeeLine utilizes the phone’s GPS to give directions to the rider.

BeeLine by MAP Project Office

“Many of us can relate to journeys when we commence cycling, only to end a number of minutes later to examine the map on our phone,” explained MAP’s Mark Jenner.

BeeLine by MAP Project Office

The LCD interface features a slightly rounded arrow that points in the direction of the final destination, and also shows the distance to the cyclist’s goal.

BeeLine by MAP Project Office

The consumer can then pick their very own route via the city employing the compass as a rough manual.

BeeLine by MAP Project Office

“We felt this cease-start off type of journey, following stringent directions, was taking the enjoyable out of cycling and one of the primary reasons we started getting close to the city on our bikes: the freedom,” mentioned Jenner.

BeeLine by MAP Project Office

“We wanted to develop a gadget, that guided us, but nevertheless place us in handle of our journey and encouraged us to uncover new and intriguing routes.

BeeLine by MAP Project Office

BeeLine is developed to be shockproof and rainproof, with a battery that lasts all around 4 weeks. The device’s adjustable strap and aluminium buckle allows it to be clipped to keys or a bag when not in use.


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The £60,000 funding objective has been surpassed, with 25 days of the Kickstarter campaign still to go at the time of creating.

BeeLine by MAP Project Office

Fellow London startup Onomo has also just lately launched a campaign for a similarly minimum compass attachment, which would use flashing lights to offer directions to cyclists.

MAP’s previous tasks incorporate a kit of “constructing blocks” aimed at simplifying the creation of internet-connected goods, a collection of wall storage goods for the bathroom and a create-your-personal laptop kit.


Connected story: Onomo’s “magic compass” utilizes LEDs to guide cyclists

Onomo's &quotmagic compass&quot uses LEDs to guide cyclists London startup Onomo has launched a Kickstarter campaign to support the release of its Haize compass, which utilizes flashing and colour-altering lights to direct cyclists to their destination (+ slideshow). Much more »

Relevant film: SmartHalo bicycle accessory combines navigation, activity monitoring and alarm program

« Newer story Older story » SmartHalo bicycle accessory combines navigation, exercise tracking and alarm program Flip 25 August 2015 | 3 remarks Canadian organization CycleLabs has launched a smart device for bicycles that is made to aid navigate and track routes, and avoid theft. More substantial version + story »

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