The decorative present boxes utilized to package macarons at this Shanghai patisserie provided the inspiration for the translucent semi-circular details that spread across its walls and ceiling (+ slideshow).
Created by regional studio Lukstudio – which also not too long ago completed a Chinese restaurant interior – the Aimé Pâtisserie sits amongst numerous common coffee and doughnut franchises on the city’s busy Hua Hai Road.
To assist it to stand out, the crew decided to “dress up” the developing with a vivid white facade that requires its design cues from the curved cardboard and translucent tissue paper often used for packaging sweet treats.
“The layout challenge of the store was to make it stand out from the quick chaos,” mentioned the team. “Our technique is to dress this newcomer up as a white existing.”
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“The unwrapping knowledge of the Aimé present box is translated into the physical shop,” they continued. “The concept of layering appears when we lift a single semicircular translucent paper following another to find out the colourful macarons inside.”
“This opening sequence provides type to the overhead storefront design and style, whilst the window show produced of four translucent layers attracts passersby to explore within the store.”
The keep has an L-shaped layout that divides it into two zones: a foyer with bar seating at the front and a display counter at the back.
Although the ceiling in direction of the front of the store is lowered and without having decoration, the section in the direction of back characteristics the same repetitive detailing as the facade.
“A lowered ceiling in direction of the front compresses views of the ceiling in the direction of the back and frames the illuminated function wall to capture the curious minds,” said the group. “Every step forward heightens the discovery of the playful interior.”
Gift boxes are presented against the illuminated rear wall, incorporating splashes of colour to the otherwise white room. In front, macarons and other baked products are encased below a nine-metre-prolonged glass counter.
Shanghai studio Linehouse previously created the interior for one more Chinese patisserie, making use of a cage-like grid of brass poles, even though Atelier Moderno and Anne Sophie Goneau displayed colourful macarons against a stark monochromatic backdrop for a bakery in Montreal.
Photography is by Peter Dixie/Lotan Architectural Photography.
Floor prepare – click for more substantial picture