Chinese studio Neri&ampHu has designed the interior of fashion brand Comme Moi’s very first flagship shop, installing custom-produced metal rails and cage-like cabinets (+ slideshow).

Comme Moi Flagship store by Neri and Hu

Positioned in Shanghai’s Donghu Hotel, an Art Deco constructing completed in 1925, the shop is laid out as a series of four sequential chambers, linked via steady design and style components.

Comme Moi Flagship store by Neri and Hu

“The retail area is integrated with a constant rail that threads through the individual rooms although forming the armature for custom designed hanging cabinets,” stated the architects.

Comme Moi Flagship store by Neri and Hu

A grey-coloured terrazzo floor was also set up to unify the store’s four sections, and sometimes extrudes upwards to type seating places and a reception counter.

Comme Moi Flagship store by Neri and Hu

Given that its completion in the early 20th century, the developing has undergone a number of renovations and adjustments in use – some thing the architects wished to highlight.


Relevant story: Linehouse installs diagonal partitions and mirrored panels in a Shanghai boutique


Mirrors and metal-mesh cabinets hanging from gold-coloured railings had been additional to contrast with the present architectural supplies.

Comme Moi Flagship store by Neri and Hu

Custom-made display tables in the centre of the retailer are produced from the identical materials as the storage cupboards, with wooden shelves.

Comme Moi Flagship store by Neri and Hu

“These showcase cabinets stand out inside of the historic architectural surroundings to current the vogue pieces in a striking new light,” stated the studio.

Comme Moi Flagship store by Neri and Hu

Fitting rooms are hidden away behind white linen curtains and scalloped-glass doors, and open out onto a runway-like corridor with a glass wall.

Comme Moi Flagship store by Neri and Hu

The terrazzo flooring continues outdoors the store, exactly where the architects have added a glass display case to house a mannequin.

Comme Moi Flagship store by Neri and Hu

Earlier this year, Neri&ampHu added bamboo-lined booths and green glass lampshades to a Shanghai bar and put in its vision for the house of the long term at the imm Cologne trade fair.

Comme Moi Flagship store by Neri and Hu

The Chinese studio, founded by architects Lyndon Neri and Rossana Hu, also designed a wooden cabinet with seven objects to signify the seven deadly sins that was shown throughout Milan style week 2015.

Comme Moi Flagship store by Neri and HuFloor prepare – click for larger image


Associated story: Neri&ampHu’s style for a Shanghai punch bar references the city’s previous alleyways

Neri&ampHu's design for a Shanghai punch bar&ltbr /&gt references the city's old alleyways Chinese studio Neri&ampHu has extra bamboo-lined booths and green glass lampshades to a Shanghai bar that specialises in one particular drink – punch (+ slideshow). More »

Connected film: Neri&ampHu’s architecture “difficulties the accepted values of society”

Architect Rossana Hu explains why she and her companion Lyndon Neri turned the theme of “feeling very good in architecture” on its head in their keynote speech at Inside Festival 2014. Greater model + story »

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