Chinese studio Neri&Hu has designed the interior of fashion brand Comme Moi’s very first flagship shop, installing custom-produced metal rails and cage-like cabinets (+ slideshow).
Positioned in Shanghai’s Donghu Hotel, an Art Deco constructing completed in 1925, the shop is laid out as a series of four sequential chambers, linked via steady design and style components.
“The retail area is integrated with a constant rail that threads through the individual rooms although forming the armature for custom designed hanging cabinets,” stated the architects.
A grey-coloured terrazzo floor was also set up to unify the store’s four sections, and sometimes extrudes upwards to type seating places and a reception counter.
Given that its completion in the early 20th century, the developing has undergone a number of renovations and adjustments in use – some thing the architects wished to highlight.
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Mirrors and metal-mesh cabinets hanging from gold-coloured railings had been additional to contrast with the present architectural supplies.
Custom-made display tables in the centre of the retailer are produced from the identical materials as the storage cupboards, with wooden shelves.
“These showcase cabinets stand out inside of the historic architectural surroundings to current the vogue pieces in a striking new light,” stated the studio.
Fitting rooms are hidden away behind white linen curtains and scalloped-glass doors, and open out onto a runway-like corridor with a glass wall.
The terrazzo flooring continues outdoors the store, exactly where the architects have added a glass display case to house a mannequin.
Earlier this year, Neri&Hu added bamboo-lined booths and green glass lampshades to a Shanghai bar and put in its vision for the house of the long term at the imm Cologne trade fair.
The Chinese studio, founded by architects Lyndon Neri and Rossana Hu, also designed a wooden cabinet with seven objects to signify the seven deadly sins that was shown throughout Milan style week 2015.
Floor prepare – click for larger image 
