Music: by putting a finger in the centre of the personal computer display, the viewer seems to management the colourful imagery in this music video for Namie Amuro’s single Golden Touch.
Japanese director Masashi Kawamura, founder of inventive lab Get together, was asked by the singer to be part of a three-month venture primarily based on virtual optical illusion techniques.
“Namie Amuro and the record label reached out to me, to create some thing much more than just her singing and executing in front of camera, which is the case for most of her movies,” Kawamura advised Dezeen.
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“She gave our team the complete freedom, which was wonderful. She and the label right away grasped the tips when we presented to them, and gave us total autonomy of the project.”
At the start of the video, viewers are suggested to spot their finger on a particular level marked by a dot on their laptop display. Their fingertip then becomes the focal level for the daring-coloured scenes that unfold.
The finger seems to shatter mirrors, pop gum bubbles and press buttons, along with a selection of other results all through the video.
Sequences are designed to make it look as if the viewer is pushing, pulling and swiping different scenes, though their finger remains still.
“We desired some thing pop and graphical that matches effectively with the music,” explained Kawamura. “The vibrant colours and contrast also help to emphasise the ‘touch effect’ as it is easy to track what you are touching in the film.”
For the task, Kawamura and his staff invested two days shooting the video at the Logan studios in New York. Beforehand, the team conducted exams to function out how significantly camera action to include for the greatest virtual touch results.
The principal inspiration for the undertaking came from prominent YouTube consumer zefrank, who was arguably the very first to highlight this design of filmmaking on the world wide web. A Canadian advert for Skittles sweets also used a similar approach.
“We felt that we could evolve this technique and develop far more various varieties of actions that the finger plays,” Kawamura said.
Golden Touch attributes on Namie Amuro’s seventh solo-album _genic, which was released 10 June 2015.
