Music: Amsterdam material designer Shai Langen made sculptural headpieces and covered models in hand-painted patterns for Jo Goes Hunting’s Run Away music video.
Langen was approached by the Dutch artist’s manager with a brief for “one thing significantly less traditional”, and was given comprehensive artistic freedom in his method.
The video opens with a shut up of a gleaming paint-covered black and white surface, which is steadily shown to be the kind of a man or woman.
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“The human physique is a central theme to my perform, wherein I am a lot more frequently looking for a state between liquid and solid,” he told Dezeen.
“In which the body loses its archaic type and is able to transform into new ones. The dichotomy amongst the synthetic and the natural plays with each other with this idea,” Langen extra.
The camera zooms in on the decrease back and arm, and as the particular person stretches the paint moves and the patterns also subtly shift.
The entire upper entire body of the model is unveiled, with their head and face concealed by a massive rectangular headpiece, also dribbling paint and covered in the same splotchy pattern.
As the movie continues an additional arrow-shaped headpiece is introduced, which stretches the width of the model’s shoulders and is covered in option lines of slowly dripping black and white paint.
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The headpieces had been created from lacquered and reinforced cardboard, and though 1 of the oval-shaped pieces proven is almost as huge as the model’s entire body, other people that didn’t make the cut were two metres higher.
The paint that covers the models’ bodies is a mixture of wallpaper paste and acrylic paint, which Langen chose as a basic strategy that would let the materials itself generate movement.
The designer previously created a assortment of experimental components, made by combining liquid latex with calcium nitrate, for his graduation venture Chimera at the HKU Utrecht School of Arts.
“I had previously accomplished some experimentation with wallpaper paste that I wished to look additional into,” he explained. “After experimentation with different strategies and components, we decided upon acrylic paint and headed into the ‘tribal’ course.”
After applying paste, the designer smeared paint onto the models’ bodies making use of cocktail sticks and rollers to develop numerous patterns.
“Simply because of the gradually dripping wallpaper paste, the patterns slowly modify and turn into much more intricate. Receiving the appropriate consistency of wallpaper paste was rather tricky,” mentioned Langen.
“The song is about having lost someone at a young age, and letting go of the worries and troubles you have,” Langen concluded. “The video itself is an abstract visualisation of this. I took the concept of ‘tribal’ rituals and its costumes and masks humanity has produced to commemorate and honour our deceased. These ‘tribal’ bodies in the video adjust and their patterns wither.”
Run Away is taken from Jo Goes Hunting’s Glow EP, which was released earlier this yr.
