Australian designer Jordana Maisie has developed a Manhattan boutique for upscale shoe brand Feit that features asymmetrical show places produced of thin sheets of wood .

Feit's New York shoe store by Jordana Maisie

The 420-square-foot (39 square metres) shoe shop opened in New York’s West Village neighbourhood in September.

Feit's New York shoe store by Jordana Maisie

The style aims to reflect the handcrafted quality of Feit’s leather shoes and merge it with a contemporary and minimum aesthetic, explained Maisie, who collaborated with the company’s owners, Tull and Josh Value.

Feit's New York shoe store by Jordana Maisie

“The interior has a special identity – prioritising method, craft and innovation, while pushing the stress among what is handmade and what is machine produced,” explained Maisie, who is from Australia but now based in Brooklyn.

Feit's New York shoe store by Jordana Maisie

The shop “has a clean aesthetic featuring geometric shapes developed by volume and void,” she additional.

Feit's New York shoe store by Jordana Maisie

The linear space functions a labyrinthine composition of floor-to-ceiling wooden varieties, with openings that give sight lines amongst the interior and the street.


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Comparable to the approach of shaping leather, the layout group used moulds to carve out display shelves from blocks of timber throughout the 3D-modelling stage.

Feit's New York shoe store by Jordana Maisie

The shelving parts, manufactured of Baltic birch plywood, had been lower employing a personal computer numerically controlled (CNC) machine. They had been formed into modules and then delivered to the store.

“Every single unique shape was CNC lower, hand sanded and assembled into modules offsite by the fabrication staff, which enabled a complex construct sequence to unroll on web site,” mentioned Maisie.

Feit's New York shoe store by Jordana Maisie

Embedded inside the wooden shelving units are white LEDs that brighten and dim in accordance with the seasons. Very carefully placed mirrors support visually expand the area.

Feit's New York shoe store by Jordana Maisie

“Each the architectural and lighting design and style perform with your perception of depth, as you try to distinguish the place the boundaries inside the area lie,” stated Maisie.

The design crew has named the area Installation Two: Volume and Void.

Feit's New York shoe store by Jordana Maisie

This is Feit’s second shop in New York. The other, which opened in 2014 in Nolita, was also made in collaboration with Maisie and attributes massive slabs of all-natural wood.


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Described as an “innovator in the neo-luxury movement,” Feit produces large-finish boots, sneakers, and dress sneakers for males and women, along with a tiny line of equipment. Its merchandise are made of all-organic, non-synthetic supplies.

Feit's New York shoe store by Jordana Maisie

Feit was founded by brothers Tull and Josh Value. Tull is identified for beginning the cult sneaker brand Royal Elastics, which he launched in 1996 and sold in 2002.

Feit's New York shoe store by Jordana Maisie

Maisie is an Australian set up artist who produces interactive and sculptural designs. Her operate has been exhibited in galleries, museums and festivals all through Australia, as nicely in select countries all around the planet. The Feit flagship store in Nolita was her initial undertaking in New York.

She currently is pursuing a master’s degree in architecture and an MFA in lighting design and style at Parsons: The New College for Design.

Feit's New York shoe store by Jordana Maisie

Other current shoe boutiques consist of an austere shop in Seattle by Best Practice Architecture, a children’s shoe retailer in Barcelona by Nábito, and a pop-up shop for Camper in Germany by Diébédo Francis Kere.

Photography is by Naho Kubota.

Feit's New York shoe store by Jordana MaisieDevelopment diagram Dezeen

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