Clothes Descend From The Ceiling At Schemata Architects’ Descente Blanc Tokyo Store

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Japanese studio Schemata has developed a store with hanging rails that decrease from the ceiling in Daikanyama, Tokyo, for sportswear brand Descente Blanc .

Descente Blanc Tokyo store by Schemata

The two-floor store features poles that function as hanging rails that can be raised or lowered, dependent on the show demands.

Descente Blanc Tokyo store by Schemata

“Our design and style intention is to incorporate ‘movement’ in room,” stated Schemata Architects founder Jo Nagasaka. “We especially centered on redesigning a support method, or a regimen movement of store staff going to choose up products from a stock space and delivering them to a customer.”


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“Right here the store staff’s schedule movement is converted to vertical movements of the hanger racks,” he extra.

Descente Blanc Tokyo store by Schemata

Schemata previously utilised simple plywood units to convert an outdated timber-framed building in the Tokyo district of Shinagawa-ku into a rice shop, cafe and property.

Descente Blanc Tokyo store by Schemata

The architects also transformed a warehouse into a cafe and roastery by inserting huge panes of glass into the walls and floors of the previously windowless developing.

Descente Blanc Tokyo store by Schemata

The ground and first floor of the Descente Blanc store are linked by a powder-coated red steel staircase, which houses a curtained changing space underneath.

Descente Blanc Tokyo store by Schemata

Wood and metal stools and benches are dotted about the space, and sneakers are housed in gridded metal shelves and show cubes.


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On the upper region, wooden floors contrast the steel girders that make up the underlying framework of the shop, which is exposed through the store’s glass exterior.

Descente Blanc Tokyo store by Schemata

“This store is located in a part of a industrial facility composed of a series of buildings clad in the same curtain wall,” Nagasaka said. “We did not want the store to stand out too a lot, nor to nestle silently in this kind of setting.”

Descente Blanc Tokyo store by Schemata

“Our answer was to reinforce its spatial character by adding and subtracting aspects produced of present components in the surrounding atmosphere, with out including new elements,” he additional.

Descente Blanc Tokyo store by Schemata

Steel also functions in Herzog &amp de Meuron’s box-like shop for fashion brand Miu Miu, in the city’s Aoyama district, even though Tokujin Yoshioka put in large red aluminium triangles in Issey Miyake’s Marunouchi retailer.

Photography is by Kenta Hasegawa.

Descente Blanc store by SchemataLower floor plan Descente Blanc store by SchemataUpper floor program Descente Blanc store by SchemataPart Dezeen

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