Rick Owens Opens First Los Angeles Store In 1920s Ribbon Factory

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Fashion designer Rick Owens has opened his initial keep in Los Angeles on North La Brea avenue – putting in architectural aspects influenced by a legendary filmmaker within a former industrial space .

Rick Owens' first store in Los Angeles, USA

Collectively with architect Anna Tumaini, who he has worked with for the past 9 many years on shops and personalized tasks, the designer turned the abandoned 450-square-metre factory into a space that Hollywood founding father and The Ten Commandments director Cecil B Demille could have utilised as a set.

Rick Owens' first store in Los Angeles, USA

“My goal was to generate anything Cecil B Demille worthy using the architectural vocabulary we have built up collectively above all this time,” said Owens.

Rick Owens' first store in Los Angeles, USA

Discreetly hidden behind a concrete wall, the retailer is just down the street from the Plaza Salon bar, a Mexican drag venue in which Owens mentioned he invested “a whole lot of late, boozy nights 20 years ago”.

Rick Owens' first store in Los Angeles, USA

Within, the higher ceilings are supported by giant darkly-coloured angular beams – along with a “fog wall” that has turn into a signature characteristic inside the brand’s merchants.


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“Our signature fog wall took many years for us to ideal,” Owens explained. “It really is essentially a shallow glass tank, covering a wall from floor to ceiling, filled with a billowing ejaculation of fog each five minutes.”

Rick Owens' first store in Los Angeles, USA

Owen’s abstract version of a swimming pool is located in the centre of the retailer – manifesting as a floor-to-ceiling tank that releases bubbles 1 by 1 in a “tranquillising” motion.

Rick Owens' first store in Los Angeles, USA

The American fashion designer transferred his generally monochromatic colour palette into the store’s design and style making use of references from religious movies.


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“Epic biblical videos have been the 1st idea of exoticism I could cling to when I was expanding up and have influenced every little thing I do, doomed heroic purity in black and grey draped robes in massive, dusty marble temples,” Owens mentioned.

Rick Owens' first store in Los Angeles, USA

Outdoors, an open courtyard with higher white-coloured walls displays light into the area throughout the day.

Rick Owens' first store in Los Angeles, USA

Owens launched his label in 1994, and showed his first catwalk assortment in 2002. As nicely as a lengthy-standing collaboration with Adidas, the fashion designer generates furnishings pieces, some of which were exhibited at Sebastian+Barquet gallery in London in 2009.

Other just lately finished trend retailers involves Christian de Portzamparc and Peter Marino’s garment-inspired boutique for Dior in Seoul, with towering white fibreglass panels covering the facade.

Photos courtesy of Owenscorp.

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