Fashion designer Rick Owens has opened his initial keep in Los Angeles on North La Brea avenue – putting in architectural aspects influenced by a legendary filmmaker within a former industrial space .
Collectively with architect Anna Tumaini, who he has worked with for the past 9 many years on shops and personalized tasks, the designer turned the abandoned 450-square-metre factory into a space that Hollywood founding father and The Ten Commandments director Cecil B Demille could have utilised as a set.
“My goal was to generate anything Cecil B Demille worthy using the architectural vocabulary we have built up collectively above all this time,” said Owens.
Discreetly hidden behind a concrete wall, the retailer is just down the street from the Plaza Salon bar, a Mexican drag venue in which Owens mentioned he invested “a whole lot of late, boozy nights 20 years ago”.
Within, the higher ceilings are supported by giant darkly-coloured angular beams – along with a “fog wall” that has turn into a signature characteristic inside the brand’s merchants.
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“Our signature fog wall took many years for us to ideal,” Owens explained. “It really is essentially a shallow glass tank, covering a wall from floor to ceiling, filled with a billowing ejaculation of fog each five minutes.”
Owen’s abstract version of a swimming pool is located in the centre of the retailer – manifesting as a floor-to-ceiling tank that releases bubbles 1 by 1 in a “tranquillising” motion.
The American fashion designer transferred his generally monochromatic colour palette into the store’s design and style making use of references from religious movies.
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“Epic biblical videos have been the 1st idea of exoticism I could cling to when I was expanding up and have influenced every little thing I do, doomed heroic purity in black and grey draped robes in massive, dusty marble temples,” Owens mentioned.
Outdoors, an open courtyard with higher white-coloured walls displays light into the area throughout the day.
Owens launched his label in 1994, and showed his first catwalk assortment in 2002. As nicely as a lengthy-standing collaboration with Adidas, the fashion designer generates furnishings pieces, some of which were exhibited at Sebastian+Barquet gallery in London in 2009.
Other just lately finished trend retailers involves Christian de Portzamparc and Peter Marino’s garment-inspired boutique for Dior in Seoul, with towering white fibreglass panels covering the facade.
Photos courtesy of Owenscorp.
