London Design and style Festival 2015: Swiss technology brand Punkt has launched a stripped-back mobile handset designed by British designer Jasper Morrison that only offers simple mobile phone functions.
The MP 01 deliberately foregoes many of the now “standard” smartphone characteristics in favour of a return to the traditional abilities of a mobile phone.
Offering customers just the capacity to telephone and send SMS messages, the handset’s only added features are a easy calendar and clock. Punkt is referring to it as “the essential handset knowledge”.
“Technology is a quite powerful device, but as our lives become increasingly complex, it is essential to locate time to disconnect and rediscover the simple things,” Punkt founder and CEO Petter Neby said in a statement.
“It is a liberating device that removes needless distractions and goes back to the essentials of communication,” he extra.
Related story: Motorola teams up with Phonebloks to create modular mobile phones
Punkt has place an emphasis on longevity, constructing the MP 01 from supplies chosen for their durability, which includes harm-resistant Gorilla Glass. The brand describes the gadget as “a deemed antidote to today’s throwaway culture”.
The telephone attributes large round monochromatic buttons, and a black soft-touch exterior. A dotted pattern on the back panel has been created to make the mobile phone relaxed to hold.
“The Punkt MP 01 mobile telephone integrates exclusive hardware and application design to accomplish new ranges of simplicity,” Morrison, who has been art director at Punkt since 2008, said in a statement.
“Developed with a focus on call producing with direct keys and an intuitive text-based mostly interface, the handset provides unhindered entry to all functions, with out complex navigation keys and menu methods,” he extra.
Morrison is deemed one of the world’s foremost industrial designers – his iconic goods contain the 1994 Bottle storage rack and the 1999 Air Chair. Earlier this 12 months he defended the Salone del Mobile furnishings honest in Milan in the course of an interview with Dezeen.
Petter Neby founded Punkt in 2008 to develop stripped-back electronics that could offer you an different to a lot of today’s multi-functional merchandise. Morrison’s previous designs for the firm include a USB charger, a telephone, and an alarm clock.
The new telephone can be linked to automobiles and headsets through Bluetooth, and can also be backed up with a Pc or Mac to conserve contacts. A assortment of ringtones, which incorporate bird sounds, have been created by Norwegian sound artist Kjetil Røst Nilsen.
Punkt claims the cellphone has a battery existence of 290 minutes for speak time, and 670 hrs for standby, giving it what Morrison calls “a forgotten level of battery daily life”. The company estimates the cellphone will only demand a new battery after 7 many years of utilization.
Presently just offered in black, two much more colour choices are set to comply with in 2016.
The cellphone will be on display at Somerset Residence as part of the ten Designers in the West Wing exhibition, which features pieces from names which includes Faye Toogood, Patternity and Nendo. The exhibition will get place from 21 to 27 September 2015, throughout this year’s London Layout Festival.
