Wearable technological innovation organization Fitbit has launched a smartwatch with customisable straps and frames at the CES tech honest in Las Vegas, which officially opens today (+ film).

Fitbit Blaze smartwatch

Like the San Francisco company’s current line of action-monitoring wristbands, the Blaze smartwatch is geared in the direction of fitness and physical exercise.

Fitbit Blaze smartwatch

It comes with a range of interchangeable strap, frame and show possibilities, so users can personalise their item.

Fitbit Blaze smartwatch

“One particular of the first things we discovered in this industry is that fitness is individual – and if something is not your design, you won’t put on it,” explained Fitbit CEO and co-founder, James Park.

Fitbit Blaze smartwatch

“With Fitbit Blaze, we pushed the boundaries of what’s achievable to generate a beautiful, versatile gadget that can be customised to match your personalized type – although packing a potent fitness punch to assist you attain your targets.”

Fitbit Blaze smartwatch

The device supplies on-display workout suggestions, heart-price tracking and automated exercising recognition.

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It also has a variety of features similar to the Apple View, which launched in 2014 to mixed testimonials. Gadi Amit, who worked on the unique Fitbit activity tracker, was amongst designers who criticised Apple’s smartwatch final 12 months. He previously spoke to Dezeen about how wearable technology requirements to respond to emotional needs.

Fitbit Blaze smartwatch

When linked to a compatible smartphone by means of Bluetooth, Blaze displays notifications of incoming calls, text messages and calendar alerts. Users can also solution calls with the device.

Activity stats like distance, speed and minute-mile split occasions can be gathered employing the phone’s GPS.


Fitbit Blaze delivers a blend of progressive functions that had been very carefully picked with intention and purpose, created to motivate and provide a fitness encounter that is a lot more effortless and a lot more beneficial with innovative guidance and coaching,” stated Park.

Blaze’s colour touchscreen can be adjusted to display various clock styles, and is surrounded by a square frame with chamfered corners.

Fitbit Blaze smartwatch

Strap variations include distinct colors of rubber and leather, as effectively as stainless steel back links.

Blaze is now available from select merchants and on the web for $ 199.95 (approximately £136). International release is set for March 2016.

Fitbit Blaze smartwatch

CES 2016 runs from 6 to 9 January, however new goods have been uncovered considering that the starting of the week. Also launched at the fair is a smart bra that provides the wearer workout ideas and Yves Behar’s redesign of the Kodak Super 8 film camera.

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