Graduate exhibits 2015: Royal School of Artwork graduate Kyugum Hwang’s perfume-developing station allows shoppers to produce bespoke fragrances by choosing complimentary scents from coloured containers .

Kyugum Hwang_Scent Palette rca

Developed in response to the elevated demand for personalised perfumes, Scent Palette comprises a lazy Susan-fashion rotating base with 3 concentric circles of fragrance samples, containing top, middle and base notes in bottles with various shapes and colors.

Associated story: Designers smell possibilities as they check out the “vivid” globe of scent

The scents are arranged into floral, oriental, woody and fresh notes according to the Fragrance Wheel – a classification chart first designed in 1983, which is a acquainted level of reference in the fragrance market.

Kyugum Hwang_Scent Palette rca

Customers are encouraged to pick their favourite scent from every circle, with advice from workers to guarantee the assortment operates nicely collectively. Their bespoke perfume is mixed and given back to them in a bottle that mimics the sample containers for their 3 selected notes.

“Scent Palette aims to make the experience of creating personalised perfume more emotionally intuitive by embracing the worth of colour and shape as a approach of communication,” explained Hwang.

The station is developed for cosmetic counters in retail environments to simplify the process of generating bespoke perfumes.

Kyugum Hwang_Scent Palette rca

“Following smelling a great deal of fragrances at once, it is tough to pinpoint and differentiate the smells and recall favourites given the reality that fragrances are invisible and the smells have slight similarities, variations and distinctions, which mixed is fairly puzzling,” Hwang informed Dezeen.

“I needed to transform the processes in a far more intuitive and emotional expertise. Fragrance affects us on a deeply emotional degree, primarily based on instinct, and colour is one of the major tools that develop our intuitive responses.”

Kyugum Hwang_Scent Palette rca

“Each fragrance family members has corresponding sector-normal colours, which held the essential to my journey in finding a new way to categorise fragrance,” added Hwang.

Related story: A Scent bottle by Arik Levy for Issey Miyake

The colours are used both in the station and testers, and in the final perfume bottles.

Kyugum Hwang_Scent Palette rca

Hwang’s style, which was presented at the Present RCA graduate exhibition in London from 25 June to five July 2015, displays a increasing trend for designers attempting to add value to the perfume sector.

Kyugum Hwang_Scent Palette rca

Scent was a well-liked trend at Milan design and style week this year, in which furnishings brand names launched fragrances even though quite a few independent designers experimented with smell.

Examples incorporated a assortment of dip-dyed scent diffusers and a series of perfume-themed installations by designers including Jaime Hayón, Nendo and Front.



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