New York chocolatier Mast Brothers has overhauled its shop in Brooklyn to produce a stripped-back area that makes it possible for guests to view the chocolate-making process .
Encompassing 3,000 square feet (280 square metres), the Minimalist-style chocolate shop is situated inside a creating that as soon as served as a spice factory and today homes numerous small businesses.
The constructing is located in Williamsburg, a former industrial area that has turn into one of Brooklyn’s most desirable neighbourhoods.
Mast Brothers was founded in 2007 and is properly recognized in New York for its high-top quality chocolate bars that come wrapped in distinctive packaging. In addition to bars and confectionery, the organization lately started offering non-alcoholic chocolate beer.
The organization has occupied its present room given that 2011 and needed to update the store to far better reflect its brand. It also wished the space to visually echo a keep the organization opened in London’s Shoreditch neighbourhood earlier this 12 months.
Each projects were conceived by the company’s in-house design and style crew.
The New York project entailed simplifying the retail location and roasting area. “Most of the renovation venture was about reduction and movement,” stated the design crew.
Relevant story: Nendo presents chocolate bars like paint swatches in Tokyo store
Exposed brick walls had been painted white, and concrete floors had been resurfaced. Burlap bags of cocoa beans line a wall in the linear room.
The team fabricated 7 new display cubes produced of wood-fibre panels that had been imported from Portugal.
“We chose this materials to match the search and really feel of our black chocolate boxes,” stated the staff. “We completed these surfaces with a specific black wax that provides a very deep, matte look.”
The team extended the retail room so clients can effortlessly stroll up to the refining room and see the chocolate making approach. The space involves equipment such as stone grinders, which are utilised to grind down cocoa beans.
The team brought in three modest stainless steel brewing tanks, as well as a draft method for the new chocolate beverage.
“The beer is brewed in-home with freshly roasted cacao, cane sugar and water ahead of becoming carbonated with nitrogen,” explained the organization. “The outcome is a non-alcoholic, lightly sweetened and refreshingly scrumptious beer with a creamy head.”
In addition to the new keep, the organization will open a “chocolate laboratory” later this year. Also found in Williamsburg, the space will be “focused to experimentation and innovation, exactly where the group will proceed to study, check and create new chocolates, recipes and goods.” It will also serve as an event area.
Other projects for confections contain a store in Tokyo by Nendo, in which colourful chocolate bars are displayed in clear drawers, and a Wonderwall-created Godiva retailer in Harajuku, Japan, exactly where melted chocolate seems to drip down the walls.
Photography is by Dean Kaufman.
