Milan 2015: London designer Lee Broom will transform a street of disused shops into a fake division store to present twenty new merchandise in Milan next month.
Lee Broom will take over By way of Alfredo Cappellini to produce the exhibition of his largest assortment to date during Milan’s design week.
Ring Lights. Main picture: Hanging Hoop chair
Furnishings, lighting and home add-ons will be presented against dark grey backdrops and props inside of a series of interconnected spaces at The Division Retailer.
“I desired to discover all the items that inspire me correct now, from new components, vivid colors, pop culture, craft culture, strategies from the past and shapes from the future,” mentioned Broom. “All of which to be housed in my extremely own Department Store.”
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Guests will move by means of spaces split above two floors, every themed to correspond with a common department from a large store – like The Perfumery, Ladies’ Equipment, Gents’ Fitting Area, Guide Shop and Haberdashery. Broom stated that he was aiming to create an “immersive journey by means of a cinematic pastiche of a keep”.
The last region will act as the Stock Space, displaying Broom’s earlier collections.
New merchandise on present across the exhibition will include the Hanging Hoop chair, constructed from two brass-plated metal circles.
The smaller of the two hoops holds the cushioned seat and backrest – both upholstered in a red wool textile produced by Danish business Kvadrat – and balances inside of the greater hoop, which is suspended from the ceiling.
Continuing the circular theme, the Ring pendant lights comprise fluorescent circles clasped by polished brass balls.
For the Chapel Light, a geometric pattern of coloured glass in shades of red and white generates a diffuser across the base of a spun-metal dome.
Glass on Brass
Illuminated spheres are sliced diagonally and somewhat slid apart to reveal slithers of brass to form the Crescent Lights.
Broom’s assortment also involves an adaption of his glassware with marble bases launched final year. The updated Glass on Brass set replaces stone with the polished metal, supporting crystal vessels shaped for wine, champagne or Martinis.
The Division Retailer will be open from 14 to 19 April at sixteen Via Alfredo Cappellini.