Adjaye Associates has unveiled a proposal to transform a 1970s industrial constructing in Johannesburg into luxury apartments and a hotel, with balconies covered in plants .

David Adjaye’s firm – which has also just uncovered a £600 million scheme for London’s Piccadilly – will overhaul the 17-storey building acknowledged as Hallmark Home, in the South African city’s fast-developing Maboneng district.

David Adjaye to transform Johannesburg high-rise Hallmark House into luxury apartments

The 66-metre-high creating was completed in the 1970s to property a developing diamond polishing market. It will now accommodate apartments, as properly as a hotel, shops and unspecified cultural services.

In accordance to the firm, the modular framework of the constructing tends to make it versatile sufficient for a redesign that will make it fit for residential use. Visualisations display plants and trees additional to most of its floors.


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The Tanzanian-born British architect is at present operating on many designs for the continent, including an office campus in Uganda. But Adjaye described the Hallmark House development as his “first large task in Southern Africa”.

“I consider it will be a double consider with a whole lot of folks, due to the fact you will seem at this creating and think that it is in some other city, and then you will realise its in Johannesburg it truly is in Africa,” he explained.

David Adjaye to transform Johannesburg high-rise Hallmark House into luxury apartments

The aim is to “mix an African aesthetic with a modern vision”.

“The transformation of Hallmark Home is an possibility to apply fresh pondering to urban local community and to tackle altering lifestyles with a far more fluid strategy to the way we inhabit cities,” mentioned Adjaye.


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Set to complete in Might 2016, the Hallmark House redevelopment is the very first in a series of tasks planned by property developer Propertuity for Maboneng – a creating industrial location on the eastern fringe of Johannesburg’s inner city.

The area, which grew to become a suburb of Johannesburg in the early 1880s, is now home to art and style studios, galleries, stores and dining establishments.

David Adjaye to transform Johannesburg high-rise Hallmark House into luxury apartments

Propertuity founder Jonathan Liebmann said the building’s former proprietor only agreed to sell following seeing Adjaye’s proposal, and claims that he will move into the developing after it finished.

“I genuinely feel in this undertaking, I am actually going to to dwell there,” he explained.

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