Not just a traditional showroom but a area conceived for the planet of interior layout, to show the brand’s most considerable variety of furnishings characterized by a true large value, and to make obtainable to architects and interior designers the tools to produce a design and style technique in which on demand is the protagonist.
The philosophy of HENGE, in truth, does not envision a closed catalog of objects, nevertheless it involves equipment that are employed to build a complete customization of the domestic surroundings with each other with the designers. The ‘recipe’ is apparently easy: there are no recipes. Thanks to several customizable features presented to the interior designers – as materials, finishing, processes and the probability of defining sizes that are outside the standards – the HENGE buyer has a lot more than sufficient room to research and form the brand’s atmosphere according to his venture.
‘What would we want in our house?’, this is the query Innovative Director Massimo Castagna asked himself to commence designing the spaces of the Atelier in by way of della Spiga 7, at the very first floor of a historic Milanese residence, of which all the historic characteristics and volumes have been kept intact. A reliable balance among material and aesthetics, in which matter, technological innovation, and type are combined in the light of some important ideas of the HENGE manifesto.
Aesthetics beyond time, to decorate a residence with a modern taste that is yet far from cold minimalism. Materials and manufacturing high quality, of which historic and study worth, has been handed down, as, marsh oak (a fossil wood that has been underground for 500 years) or an artisanal burnishing with liver of sulfur. Total Customization, for which the concept of design and style as a formal application of a variety of aesthetics to mass production is rejected. All of HENGE’s research in the hands of the interior designers. Tips. Besides furnishings, 360 degrees of unique creations are also displayed, as the 12-meters-substantial wall lined with wood paneling. Contrasts, considered as stability in between opposites, as, for example, a book matched alongside raw concrete walls.
Interpretations that develop beginning from the furnishings functions that do not describe the ‘how’, but the ‘why’ of each and every selection. The propensity towards Artwork, whose content and emotional method flows in the direction of the brand’s universe.
HENGE PRESENTS THE ATELIER IN By way of DELLA SPIGA 7, MILAN
An atelier that faithfully mirrors the worldwide modern and high-level projects of interior design, for which HENGE serves as an illustrious spouse offering furniture, upholstery, lighting, accessories, and specific products that characteristic a substantial degree of customization for property decoration, all rigorously and uncompromisingly handcrafted. The expression of the most sophisticated Produced in Italy.
To ideal existing the blend of these factors, HENGE presented a valuable book that is focused on the artisanal knowhow, narrating the outstanding Italian manufacturing abilities. A volume designed by Studio Gusto Ids, divided into three sections, printed in a limited edition of just 300 copies, embellished by images shot by Andrea Pancino and Mattia Pasin, in charge of illustrating HENGE’s vocation in direction of craftsmanship and the large genuine value of its products through symbolic photos: from creating details, to the creating of-of the Atelier in by way of della Spiga 7 and the finalization of the spaces. Even when it comes to volume, particulars are what helps make the difference as the fabric-effect paper cover, hand-binding, the closure with 7 red threads and numbered metal plate. The guide is the very first of a yearly assortment that will describe all the actions of the path via beauty and aesthetics that HENGE has created along its journey by way of innovation and research.