Swedish vehicle manufacturer Volvo has produced a light-reflective spray created to boost the visibility of cyclists on city streets following dark (+ film).


Daily life Paint comes in a little spray can and consists of a liquid material manufactured up of light-reflective particles. In the glare of a vehicle’s headlights, fabrics and surfaces coated with the spray are transformed into large-visibility objects.

The paint was created in partnership with Swedish reflective spray producer Albedo 100, which has previously produced a related solution for use the fur of pets and horses.


Volvo mentioned that the Life Paint project was aimed specifically at cyclists to assist enhance street safety in the Uk.

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“Every year far more than 19,000 cyclists are injured on the UK’s roads,” explained Nick Connor, manager of Volvo United kingdom. “At Volvo, we think that the best way to survive a crash is not to crash, and are committed to creating the roads a safer spot by decreasing the amount of accidents.”


The sprayable, reflective material lasts for up to 1 week soon after application and can be washed off without having damaging the fabrics and surfaces it was utilized to.

Volvo mentioned that although the paint had been developed for cycling in cities, it could also be worn by other vulnerable street users such as pedestrians with push chairs and youngsters.


“Volvo is a world-leader in security technologies, and we are proud to be extending our attain beyond just individuals driving our vehicles,” extra Conner. “We are doing our utmost to defend absolutely everyone on the road.”

Daily life Paint is presently getting trialled in six London and Kent-based cycle outlets, with plans to expand the project nationally and internationally if it proves popular.


The partnership among Volvo and Albedo 100 was conceived by London-based creative company Grey London, as a single of a series of products highlighting the security credentials of Volvo’s new XC90 car.

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The company has made a film to market the undertaking in which street consumers and survivors of accidents are interviewed, and has created the web site for the venture with a map of present retailers who are stocking the paint.


It has also developed “invisible” black posters using Lifestyle Paint that only reveal themselves in the flash of a camera.

Swedish producer Volvo lately announced its plans to test one hundred self-driving automobiles on city streets with members of the public by 2017. The scheme forms part of the company’s objective of creating “a crash-free potential”.



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