London Design Festival 2015: London-based Studio Toogood has designed 150 oversized foam coats for V&A guests to wear although following a trail around the museum.
The Cloakroom undertaking is a collaboration amongst Faye Toogood, acknowledged much better for her furniture, and her sister Erica, who is a Savile Row-skilled pattern cutter.
The duo have been working collectively to design clothing for two years and are set to show their fourth assortment in Paris subsequent month.
“This total set up is about uniting my sculptural furniture background with Erica’s pattern cutting and vogue background,” stated Faye, who previously created gender-neutral retail spaces for Selfridges.
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For the V&A, the sisters made 150 coats to be borrowed and worn by visitors based mostly on their Oil Rigger pattern from the Toogood – Unisex Outerwear range.
They can be picked up from a area surrounded by floor-to-ceiling curtains in one particular corner of the museum, exactly where the garments hang from a metal rail that curves close to the area – furnished with pieces from Faye’s Assemblage 4 assortment.
The coats are made from the Highfield compressed foam fabric produced by Danish textile organization Kvadrat, which has previously collaborated on a range with style designer Raf Simons.
“We chose this material because it really is a extremely sculptural material and it takes on the pattern really well,” stated Faye. “Even on the hangers it has a 3D good quality to it.”
The seams are hand-painted with a dark silicone to emphasise the pattern and lower. Every coat also has a diverse character encounter painted on the back “since we never want to dress in a uniform and all be the identical,” mentioned Faye.
Within the coats is a giant label, which detaches from the back thanks to a popper. On a single side of the label is a map that shows a route close to the V&A, which was selected by Faye to highlight her favourite spots around the building.
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Along the route are 10 sculptures of the very same coat, but crafted in materials that reflect their place in the museum.
Marble, wood and metal rivets are amid the selection utilised for the pieces, which are every based on a conventional craft. The marble reflects the building’s lobby and the wood matches panelling in 1 of the 16th century Britain galleries.
“We’re quite passionate about trade and manufacturing,” explained Faye, who previously suspended 49 coats above a street in Covent Backyard for the Dezeen’s 7 Designers for 7 Dials project.
The Cloakroom was installed to coincide with this year’s London Layout Festival, which will take spot from 19 to 27 September 2015. As a hub venue for the occasion, the V&A is also internet hosting also hosting a giant crystal zoetrope, a tower of small ceramic retailers, and a series of mirrored platforms in distinct areas around the creating.
Photography is by Ed Reeve.