Additional Moooi: running a productive layout business is about striking a stability amongst order and chaos, says Robin Bevers in his very first video interview because taking over as CEO of Dutch brand Moooi (+ movie).

New Moooi CEO Robin Bevers New Moooi CEO Robin Bevers

Bevers took in excess of as CEO of Moooi on one September following co-founder and CEO of 14 years Casper Vissers stepped down to pursue new company ventures.

Moooi's Amsterdam showroom Moooi’s Amsterdam showroom. Photograph by Valerie van der Wal

Bevers says the crucial to his new role is managing the organization efficiently, while giving freedom to designers to express their creativity.

Moooi's Amsterdam showroom Moooi’s Amsterdam showroom. Photograph by Valerie van der Wal

“For somebody coming from the corporate side, it really is quite demanding to work in the creative market,” he says in the movie, which was filmed at Moooi’s Amsterdam showroom. “You do not want to stifle the designers – you want to give them space.”


Relevant story: Moooi opens New York showroom to target booming US design marketplace


Designers “generate chaos,” he goes on to say. “But in a organization you also require purchase. We tell everybody to embrace the polarity.”

Moooi's Amsterdam showroom Moooi’s Amsterdam showroom. Photograph by Valerie van der Wal

Bevers previously worked as managing director of Marcel Wanders Studio for ten years. In his new part he will carry on to operate closely with the Dutch designer, who is also imaginative director at Moooi.

“People often request me: ‘How do you preserve a man or woman like Marcel beneath control?'” Bevers says. “The response is you don’t, you genuinely don’t. You have to go with the movement. Which is the essence of operating a inventive organisation.”

Mosnter Chair Divina Melange by Marcel Wanders Mosnter Chair Divina Melange by Marcel Wanders for Moooi

Moooi manufactured a name for itself by creating a range of striking goods by designers this kind of as Bertjan Pot, Maarten Baas, Studio Work and Wanders himself. It has since launched minimal furniture and lighting styles to sit alongside the much more exuberant pieces.

“Moooi started as a collection of iconic pieces and they moved into a full life style assortment, so there is so much prospective,” Bevers says. “That was really a challenge that I wanted to take.”

Smoke Chair by Maarten Baas for Moooi Smoke Chair by Maarten Baas for Moooi

Moooi expanded more this yr, launching a new carpet organization producing photorealistic, print-on-demand rugs as nicely as a assortment of soaps and shampoos for hotels. In May, the brand also opened its first showroom outdoors Europe in New York.


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“2015 has been an incredible year for Moooi,” Bevers says. “I can’t wait to see what the next years will bring.”

Paper Chandelier by Studio Job for Moooi Paper Chandelier by Studio Occupation for Moooi

This movie was filmed at Moooi’s Amsterdam showroom. The music featured is a track named Aglow by US artist RyIm.

The movie is part of our yr-prolonged Additional Moooi collaboration, which sees us doing work with Moooi in Milan, New York, London and Amsterdam to get under the skin of the brand, its products and designers. Go through all the stories at www.dezeen.com/moooi.

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