Brazilian director Fabricio Lima’s animated music video for Marcelo Jeneci’s track Um De Nós depicts a heartbroken man’s journey to recovery making use of red and blue hues (+ film).
The collaboration came about after Lima initial heard Brazilian composer Marcelo Jeneci’s album while residing in Buenos Aires in 2013, and felt a private attachment to Um de Nós – which translates from Portuguese to “a single of us”.
“I asked if he would be interested in producing a music video for that track,” Lima told Dezeen. “He was thrilled with the idea, we met up in particular person in São Paulo and it all started out.”
The animation follows the journey of a broken-hearted guy, who starts the video upset and travels down an escalator that represents depression.
Even so, the next element of journey sees him take a cable auto up into space – symbolising his lifting mood as he starts to get in excess of the heartache.
“Considering that this song was so heartfelt and personalized for us the two, I needed to check out these feelings,” Lima mentioned. “I desired to highlight the feeling in forgetting someone you really like to finally then be okay with yourself and to heal from a challenging heartbreak.”
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During the video there is a strong concentrate on blue and red tones, which were used to highlight the distinctions in between fear and realisation that are presented in the song.
“It was to demonstrate this transition, from sadness to acceptance,” mentioned Lima. “Going down on the escalator, and going up in the stratosphere a constrained point of view at the beginning then the complete galaxy in direction of the finish.”
Every single frame in the video was drawn by hand, and Lima studied human movement to replicate the complete variety of movement that he desired. The sequence of drawings was then compiled into an animation utilizing Adobe Soon after Results computer software.
“It was extremely natural, and not quite planned to be honest,” he said. “The decisions with regards to colour, some animated bits and even ‘what will take place next’ was becoming decided as I was doing work.”
The project took 10 months to total whilst Lima was in amongst jobs and travelling around Argentina, Brazil and New Zealand. Nonetheless, it was a personally driven project for the director, who has prolonged admired Jeneci’s music.
“I’ve been a enormous fan of his operate for some time, and receiving to know him better, I realised how alike we had been, in our own artistic mediums,” mentioned Lima.
Um de Nós is taken from Jeneci’s 2013 album De Graça.