Sneakers appear to rest on massive rolls of white paper inside this Camper store in Stockholm – the third interior design and style concept that Japanese studio Nendo has developed for the Spanish shoe brand.
Getting previously made shops exactly where shoes seem to walk by means of the air and protrude from the walls, Nendo’s concept for Camper Stockholm features spirals of white paper-thin material that create display stands for footwear.
Relevant story: thirty,000 red shoelaces hang from the ceiling of Melbourne’s Camper store
Rather than really making use of paper or cardboard, the designers worked with two-millimetre-thick resin flooring to create the coils in a variety of distinct heights and thicknesses.
“Rolling it in a spiral method has led to a self-supporting structure serving as a show platform, giving a sense that the shoes are balancing on the paper-like objects,” stated Nendo in a statement.
LED lighting concealed within the rolls of materials illuminate the products from beneath.
1 roll has also been half unravelled and laid flat, generating a seating spot where consumers can try on sneakers.
“The variation in not just height and dimension, but the curling of the structures as effectively, has created a show area that is visually wealthy, envelops the customer, and is characterised by 3-dimensionality through the use of flat platforms and a partially ‘unravelling’ bench,” said Nendo.
According to the team, the approach of shaping the rolls could be in contrast with the practice of shoemaking.
Dezeen Book of Interviews: Nendo founder Oki Sato features in our new guide, which is on sale now
“Taking a soft and thin flat materials and giving it form – this is, also, the core idea behind the shoemaking process,” they mentioned.
Nendo’s 1st interior notion for Camper – which featured footwear supported on thin metal rods to create the visual appeal of footwear walking through the air – was finished in 2012 at the Osaka store and was then rolled out to retailers in Paris, San Francisco and Moscow.
Speaking to Dezeen, principal designer Oki Sato explained the design was meant to show that “Camper shoes are not for running rapidly or for luxury, but one thing to get pleasure from strolling”.
The 2nd idea, described by Sato as resembling an “orderly stockroom” and covered in hundreds of white footwear sticking out from the walls, was presented in New York in 2013 and was also used for a store in Madrid.
Camper routinely functions with external designers – including Japanese architect Kengo Kuma, Chinese studio Neri&Hu, London duo Doshi Levien and Spanish designer Jaime Hayón – to develop distinctive shop layout and items as element of its ongoing Camper With each other project.
Photography is by Camper and Joakim Blockstrom.