National Museum Of Qatar To Crowdsource Its Visual Identity


The National Museum of Qatar is taking suggestions for its new brand and branding as part of a nationwide competition encouraging public involvement in design.

All Qatari nationals over the age of 18 will be ready to enter and suggest types for the new museum’s graphic identity.

The constructing (pictured), which will open in Doha subsequent year, is becoming developed by Pritzker Prize-winning architect Jean Nouvel and is intended to transform the country into a hub of culture and communications.

Connected story: Karim Rashid asks Facebook followers to choose facade for NY constructing

Overseen by organisation Qatar Museums, the competition has been described by the institution as a chance to “depart your mark on a national icon”.

The announcement comes just soon after New Zealand released forty styles by members of the public for its new nationwide flag, which will be pitted against its recent flag in a nationwide vote.

National Museum-of-Qatar crowdsourced identity

The submitted patterns for the Qatar museum’s identity will be judged by a panel that contains senior executive members of Qatar Museums.

The winning suggestion will be announced on 29 September 2015, and the museum’s layout agency Pentagram will oversee its transformation into a workable visual identity.

The studio has previously undertaken an preliminary investigation phase and finished a complete quick, which is available to all competitors entrants.

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“The new brand and visual identity aims to incorporate factors of heritage and innovation,” explained Pentagram in the introduction to the quick. “We feel it is crucial that the museum is recognised as an global cultural location, surpassing museum standards.”

“We want to produce a brand that is a correct reflection of the new Nationwide Museum of Qatar which will act as a personified image of Qatar and the potential with out relinquishing the heritage and traditions of the past. The brand will be complete of power and determination, to inspire the nation.”

National Museum-of-Qatar crowdsourced identity

Even though Qatar Museums will retain ownership of all submitted styles, it has promised to fly the winner to London for two weeks, where they will be given the opportunity to operate alongside Pentagram to full the venture.

The last visual identity will then be deployed across 25 distinct applications, which will most likely consist of the museum’s internet site, signage and promotional materials.

“We have been consulting the Nationwide Museum of Qatar for a number of many years,” Pentagram companion Angus Hyland informed DesignWeek. “The competitors engages Qataris with the museum, an essential new cultural landmark, in an energetic and participatory way.”

The competitors follows a wider trend for crowdsourcing in architecture and layout. Karim Rashid not too long ago asked his Facebook followers to select the facade for his creating in New York and Porsche previously unveiled a distinctive version of its 911 car, which was voted for making use of social media.



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