Moroso “gave Me Credibility” As A Designer, Says Patricia Urquiola

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Film: Spanish designer Patricia Urquiola discusses the influence of her relationship with Italian furnishings company Moroso on her profession in the next instalment of our unique video series filmed in Milan.

Patricia Urquiola and Patrizia Moroso portrait Patricia Urquiola and Patrizia Moroso

Urquiola’s connection with Moroso began in 1998 and has lasted for over 15 many years. Nonetheless, Urquiola says that she only acquired in touch with Moroso inventive director Patrizia Moroso since of the intervention of a mutual friend.

“I had a minor prototype that I was going to propose to yet another business,” she recounts in the movie. “But a friend of mine, who knew Patrizia nicely, explained: ‘Just have a tiny conversation with Patrizia Moroso very first.'”

Lilo by Patricia Urquiola for Moroso Lilo by Patricia Urquiola for Moroso

Urquiola went to Moroso’s factory in Udine and says that she and Patrizia felt an instant chemistry.


Relevant story: “I want to work with designers that I adore” says Patrizia Moroso


“We discovered a perfect connection,” she says. “I felt portion of a family.”

Lilo by Patricia Urquiola for Moroso Lilo by Patricia Urquiola for Moroso

Moroso was the initial manufacturer to make Urquiola’s work, with the Spanish designer creating several collections for the brand over the many years. She says Moroso played a vital role in establishing her identify as a designer.

“Patrizia was genuinely the first particular person that gave me credibility,” she says.

Bold by Patricia Urquiola for Moroso Bold by Patricia Urquiola for Moroso

Moroso launched two new designs by Urquiola this year at the Salone del Mobile furniture fair in Milan, the place this movie was filmed.

Lilo is a colourful lounge chair featuring an upholstered seat and backrest on a wooden frame. A metal-framed edition is also planned.

Bold by Patricia Urquiola for Moroso Bold by Patricia Urquiola for Moroso

Moroso also launched Bold, an understated modular sofa technique, which will be obtainable in a series of vibrant colours and functions exaggerated stitching to emphasise the high quality of the upholstery.


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“For above a year we worked on an idea for a very simplified technique that is really effortless, focusing just on how it is completed,” Urquiola explains.

Patricia Urquiola portrait Patricia Urquiola portrait. Copyright: Dezeen

This film was developed by Dezeen for Moroso. We will be publishing far more movies about the Italian brand’s newest items in excess of the coming weeks, which you can view on our YouTube playlist:

Dezeen

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