London Design Festival 2015: London designer Lee Broom is presenting his newest collections of furnishings and vases against a backdrop of flowers at his Shoreditch showroom .
Described by Broom as “an immersive journey by means of a sea of flowers,” the installation is found at his showroom on Rivington Street for the duration of this year’s London Design and style Festival.
He produced The Flower Store to showcase his assortment of Podium vases, which comprise marble bases and glass vessels in a range of shapes.
Pieces from his Division Keep assortment, initial shown in Milan this yr and now accessible to purchase, are also displayed against flowers set out in colours and arrangements created to match the items.
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The vases are utilized to display lengthy-stem flowers, and are surrounded by a lot more floral arrangements in vitrines dotted by means of the store and panels covering the walls.
Cylindrical marble lamps from the Nouveau Rebel assortment are on present beside glass tubes filled with white blooms, while a bed of red chrysanthemums is positioned below the hanging Hoop chair that is upholstered in the very same colour.
Broom’s older products, like his Crystal Bulb and matching glasses, are housed in a grid of shelves with a chequerboard of blue-petalled panels behind.
He has also collaborated with foods writer Pip McCormac to create botanic food and drinks.
This is the designer’s most current in a string of ambitious installations, following the transformation of his showroom into an previous-fashioned grocery keep in 2012 and turning vacant stores into a mock department keep in Milan this April.
Soon after the design and style festival, Broom’s showroom will be refurbished to permanently accommodate the Division Store pieces along with other important things from earlier collections. The vases are offered solely from the store and on-line for six months.
London Design Festival 2015 requires area from 19 to 27 September – see Dezeen’s guidebook to the must-see exhibitions and installations at this year’s event.
Photography is by Luke Hayes.