Lee Broom Creates Floral Setting For Products At The Flower Shop

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London Design Festival 2015: London designer Lee Broom is presenting his newest collections of furnishings and vases against a backdrop of flowers at his Shoreditch showroom .

The Flower Shop LDF 2015

Described by Broom as “an immersive journey by means of a sea of flowers,” the installation is found at his showroom on Rivington Street for the duration of this year’s London Design and style Festival.

The Flower Shop LDF 2015

He produced The Flower Store to showcase his assortment of Podium vases, which comprise marble bases and glass vessels in a range of shapes.

The Flower Shop LDF 2015

Pieces from his Division Keep assortment, initial shown in Milan this yr and now accessible to purchase, are also displayed against flowers set out in colours and arrangements created to match the items.


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The vases are utilized to display lengthy-stem flowers, and are surrounded by a lot more floral arrangements in vitrines dotted by means of the store and panels covering the walls.

The Flower Shop LDF 2015

Cylindrical marble lamps from the Nouveau Rebel assortment are on present beside glass tubes filled with white blooms, while a bed of red chrysanthemums is positioned below the hanging Hoop chair that is upholstered in the very same colour.

The Flower Shop LDF 2015

Broom’s older products, like his Crystal Bulb and matching glasses, are housed in a grid of shelves with a chequerboard of blue-petalled panels behind.

The Flower Shop LDF 2015

He has also collaborated with foods writer Pip McCormac to create botanic food and drinks.

The Flower Shop LDF 2015

This is the designer’s most current in a string of ambitious installations, following the transformation of his showroom into an previous-fashioned grocery keep in 2012 and turning vacant stores into a mock department keep in Milan this April.

The Flower Shop LDF 2015

Soon after the design and style festival, Broom’s showroom will be refurbished to permanently accommodate the Division Store pieces along with other important things from earlier collections. The vases are offered solely from the store and on-line for six months.

The Flower Shop LDF 2015

London Design Festival 2015 requires area from 19 to 27 September – see Dezeen’s guidebook to the must-see exhibitions and installations at this year’s event.

Photography is by Luke Hayes.

Dezeen

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