Music: director Kévin Bray utilized face-tracking and 3D-scanning technologies to generate digital doubles of musician Gwilym Gold for the video to accompany his Greener World track.
Bray, who also performs as a graphic designer, told Dezeen that the short for the film was extremely open, with the only stipulation becoming that Gold’s face required to be incorporated.
“You can not picture how trusting and respectful they have been in the direction of my perform,” he explained. “I am actually interested in the worth of the bodily look of the artist in music videos and in pop music in standard.”
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Gold is the main focus on the purposefully lo-fi video, shot in the musician’s apartment and, beneath Bray’s course, kept in its “all-natural state”.
“This thought of retaining it ‘real’ has been extended to what Gwilym was sporting, the lighting and so forth,” the director explained.
As the video begins, the musician’s face is obscured by digital flames and smoke. The space close to him shifts and moves, and the camera pans away and back to demonstrate pixels cascading from his face and collecting about him.
The room continues to move, and Gold’s physique is divided into digital layers prior to his head is draped in digitally-produced plastic sheeting.
“The way I edited the music video is playing with the backdrop and the stage,” Bray advised Dezeen.
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“Usually at the edge of exhibiting precisely how things are operating or constructed. You can see what is the original video, what is 3D scanned, what is 3D created, what is tracked.”
“I attempted to make the video practically transparent about the processes,” he additional. “But this also can make the video much more confusing because it entails a whole lot of layers the audience is not utilised to seeing.”
At numerous factors the musician appears to transform into a 3D-printed model of himself, which the camera rotates close to.
“For every scene both the singer as properly as the setting in which he performs have been 3D scanned,” explained Bray, who only realized how to use 3D scanning and encounter tracking a week prior to the shoot. “Scanning a entire body, by its quite nature, is intimate.”
To develop the 3D scans Bray took a number of images, before utilizing photogrammetric processing software program to create 3D versions.
As the video draws to a close, the chair Gold is sitting on floats upwards and he fractures into dozens of picture fragments that ascend into a green sky. According to Bray, this refers to the two the digital constructions of the green display and the greener world Gold sings about.
“I made a decision to not hire a staff to shoot the video because I imagined that my amateurism in terms of filming, for this specific objective, could be a strength,” Bray explained.
“By displaying my weaknesses behind the camera I was creating a tension and I was amplifying the weaknesses the singer is talking about in his song.”
“I guess that’s what is disturbing and very magical at the exact same time in this project: a post-manufacturing procedure which is quite intricate and in depth, imposed on footage which is not,” he extra.
The Greener Planet track is taken from Gold’s album A Paradise, which was released on 21 August 2015.
