These clothes by Dutch designer Jeffrey Heiligers are structured to correct poor posture brought on by slouching even though typing.
To produce a solution to back problems when hunched more than a desk or laptop, Jeffrey Heiligers developed a collection of men’s clothes that encourages wearers to adopt better body positions by tightening close to back when shoulders are slumped.
“I engineered a tailor-produced remedy that corrects bad posture, today really widespread amongst the digital generation, not by constraining the muscle tissues, but by coaching them,” Heiligers informed Dezeen.
The Posture variety consists of cotton shirts, felted cardigans and knitted wool jumpers that are all constructed in a different way to typical garments.
“Posture offers a answer integrated in the clothing you put on,” explained Heiligers. “By repositioning the seams in such a way that they begin to feel uncomfortable when hunching, it stimulates you to sit up straight.”
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To produce his assortment, Heiligers worked with a physiotherapist to identify standing and seating positions that lead to back, neck and shoulder discomfort.
He then minimize the fabric across the back so the clothing tighten slightly and grow to be unpleasant when the wearer slumps their shoulders forward.
This is meant to remind the wearer to change their entire body place, sooner or later coaching them to sit or stand up straight all the time.
“I would like the vogue sector to be inspired by the blueprint I created and them to buy/adopt it to avoid upper back problems in the potential,” he stated. “The more the garments are used, the significantly less they are essential.”
Heiligers chose a minimal palette of colors, like white, grey and navy, to produce a assortment that he would dress in each day.
“My aesthetic is clean and easy,” he mentioned. “I utilised white cotton for the blueprint to not draw away the interest of the straightforward lines I designed.”
“Adapting the concept into what I put on, the materials and colour selections are quite personal,” Heiligers added.
Photography is by Daantje Bons.
Venture credits:
Physiotherapist: Tanya Verhoeven
Models: Orfeas Lyras, Fraser McPhee
