A double-height space filled with uncommon vinyl information and magazines is the centrepiece of this music library and venue in Seoul, which was commissioned by credit card firm Hyundai Card as a cost-free room for its members .
The Hyundai Card Music Library was made by architect Choi Moon-kyu of Seoul office Ga.A Architects, and the finishes and interiors had been finished by international design and style company Gensler.
It has a double-height library of unusual vinyl data and magazines over ground, and two amounts under ground: 1 with an underground stage that can host concerts for up to 500 folks, and the other with three studios exactly where musicians can practise and record demos.
A 14.five-metre-tall canopy wraps more than the entrance, sheltering a much more informal stage for buskers. Its underside is covered in an enlarged picture by American photographer Bill Owens, exhibiting a crowd watching the Rolling Stones at California’s Altamont Totally free Concert in 1969. The picture was selected and reproduced by French street artist JR, who is greatest known for pasting massive-scale images of marginalised people in public spaces.
“This concert was a symbolic occasion of the 1960s hippie generation,” explained a representative for Hyundai Card. “JR chose this to look back to the historical past of music performances. This work displays the free rock spirit of the 1960s, the ideals of hippie culture, and the message to freedom.”
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The amenities can be used by Hyundai Card holders, who are allowed to carry two guests each. The library has a assortment of 10,000 vinyl data, with 6 turntables for listening, and 3,000 rare music publications, which includes the total back catalogue of Rolling Stone magazine – from 1967 to current. Curators travelled to 11 nations above two years to source the collection.
Inside, a wall of the library has been lined with outdated stereo speakers, and the underground stage attributes a full-height artwork by Portuguese street artist Vhils.
This is the third themed library in Seoul by Hyundai Card, which is a subsidiary of Hyundai Motor Group, and has a lot more than 7 million members. The very first was a dedicated style library which opened in 2013. The 2nd – a travel library – opened in 2014. The company ideas to open a food-themed library subsequent, but has not however set a date.
“By providing access to an enriched life-style, we build an emotional connection with our clients,” explained Hyundai Card spokesperson Woon Sik Min. “By providing new expertise to our card members, we improve our brand worth.”
Photography is courtesy of Hyundai Card.