Post offices and stacked parcels influenced the MDF shapes that dotted the runway for London fashion brand Roksanda’s Spring Summer 2016 display, which took place at a Grade-II listed sports activities hall in Marylebone .

Roksanda Spring Summer 2016

The brand founded by Serbian trend designer Roksanda Ilincic debuted its latest collection yesterday, during London Trend Week.

The show’s venue, Seymour Leisure Centre, was originally developed by British architect Kenneth Cross in 1937, and normally functions as a sports hall for badminton, basketball and tennis.

Roksanda Spring Summer 2016

The building is a common venue for style presentations. Roksanda also showed in the arch-roofed space final season and British outerwear brand Hunter utilised it for its Spring Summer time 2015 presentation.

Relevant story: David Adjaye completes Roksanda Ilincic’s very first London boutique

London-based mostly set designer Gary Card – who created the interior of the LN:CC retailer in the city – lined the runway with a maze of three-dimensional forms produced from medium density fibreboard (MDF). He also laid flat pieces of the materials with lower-out shapes against the walls of the area.


“This season we were drastically inspired by utilitarian shape and spaces,” Card advised Dezeen. “Storage units, stacked parcels and publish offices were our starting level for this idea.”

“I feel its fair to say that before this undertaking Roksanda disliked MDF and often asked us not to use it,” he said. “However, this time I recommended creating the set entirely out of MDF as a joke, and nearly right away we the two loved the concept.”

The decision of materials derived from its “trustworthy” and simple look, which Card mentioned “worked harmoniously” with the trend collection’s colour palette of pinks, blues and yellows.

Roksanda Spring Summer 2016

“Elevating this ubiquitous materials and exploring it at such a huge scale appeared anarchic and brave and in the long run we truly responded to the honesty of the thought,” said Card.

“Tonally it worked fantastically properly with this season’s assortment, and this is possibly our most harmonious collaboration so far,” he continued.

Roksanda Spring Summer 2016

Despite the fact that organic lighting flooded the room by way of rows of windows in the roof, stage lighting was employed to cast colours in excess of the wooden floor. The lighting was created by Nick Gray, who previously lit Gareth Pugh’s Autumn Winter 2015 display at the V&ampA.

Drawing inspiration from Ikebana, the Japanese art of flower arranging, Roksanda’s collection drew on ideas of asymmetry and empty area – themes also reflected by way of the minimize-out element of Card’s set style.

Roksanda Spring Summer 2016

Roksanda’s signature colour-blocked shapes, a powerful theme throughout the brand’s newest resort assortment, have been recreated through the layering of material in uncommon formations and cuts.

Hand-frayed embroidered organza was employed to create jackets and dresses, while strapless jumpsuits were created from sand-washed silk satin.

Roksanda Spring Summer 2016

The brand collaborated with stylist-turned-footwear-designer Tabitha Simmons to create black heeled leather boots, and also debuted its very own variety of fine jewellery manufactured up of gold and gold-plated bracelets, rings, earrings and necklaces.

This season’s London Trend Week took place from 18 to 22 September 2015, during which Pugh presented a disco-themed collection influenced by Soho.

Roksanda Spring Summer 2016

Roksanda opened its 1st boutique in London last 12 months, with an interior developed by David Adjaye. Ilincic has previously produced a dystopian “dreamhome” for Barbie.



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