Swedish studio Kind Us With Love has created an all-white interior for a Stockholm boutique committed to coloured pens.
Type Us With Love wanted to make the Pen Retailer a lot more engaging for guests, so integrated a gallery and an atelier within the retail space on Hornsgatan – designed to appear like a supplier warehouse.
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“We would like to change the perspective and show what you truly can do with Pen Store’s great goods rather then just show the pens,” mentioned the studio, which has also created a boutique exactly where menswear is displayed like tools in a shed.
Shelving units run along the walls of the space, placed either side of lengthy tables that consumers can sit at to test the pens.
The plastic tops of the fountain pens, markers, and brush-tips stored on the units add colour to the monochrome area. Black lighting fixtures along the ceiling also interrupt the white-painted surfaces.
A minimal counter has the word “kassa” – meaning “money” – set into its front and is illuminated by a pair of white pendant lamps, which are also utilized in a row at the back of the shop.
The Pen Store’s logo is embossed above the minimal counter and also functions as a white graphic on the storefront’s big window.
To support the space obtain a reputation as a hub for local creatives, Type Us With Love asked a variety of artists to use merchandise from the store’s developing variety to generate artworks.
“We asked our favourite artists, illustrators and designers to choose their favourite pen and interact with the space,” the studio said.
These and future styles designed in-retailer will be made by poster business Paper Collective, with 15 per cent from any sales donated towards rainforest preservation.
Photography is by Jonas Lindström.