British inventor Dominic Wilcox has designed a series of playfully absurd breakfast accessories for Kellogg’s to motivate young children to eat in the mornings (+ movie).

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

Wilcox’s Re-imagining Breakfast inventions for American food manufacturer Kellogg’s incorporate a tummy-rumble amplifier and a breakfast-serving drone.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

The set of seven objects also characteristics a soggy-o-meter, an energy-detecting spoon, a wireless talking pillow, a head-mounted crane that serves cereal, and a Snap, Crackle and Pop speaker.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

Meant to catch out anyone that has skipped breakfast, the Hungry Tummy Rumbler has a constructed-in microphone that attaches to children’s waists and connects to a giant amplifying orange brass horn.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

“My very first sketch was just a little particular person with some huge horns attached,” Wilcox advised Dezeen. “With my drawings I am attempting to describe the thought in the easiest and most direct way feasible. I attempted to make these objects so that you could realize them visually before you even use them.”


Associated story: Binaudios by Dominic Wilcox encourage end users to “pay attention to the city”


The oversized nature of the layout is equivalent to Wilcox’s giant pair of audio binoculars that let end users “listen” to places all around Newcastle.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

“I am a fan of carrying out horned objects,” he added. “What I like about them is they talk sound visually. If it was an inbuilt speaker in a minimalist layout it would not visually talk, and your brain would have to think about what it is.”

The Soggy-O-Meter bowl – which Wilcox created to appear like “a fairground attraction” – keeps track of the breakfast eater’s cereal, with a light-up dial and alarm to warn when it truly is reached peak saturation.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

Though the bowl has a whole lot of functions, Wilcox purposefully disguised the technological innovation behind it. “I like technological innovation which is hidden and adds a bit of magic,” the inventor stated. “Technologies on its very own is truly boring, but it is what you do with it to enable a bit of surprise. I like hiding it away behind the scenes.”

“You don’t need to be minimum and sophisticated like we grownups adore to pretend to be, so it was about creating vibrant coloured objects for a start. In terms of the design and style a good deal of it is about perform, and the types following the perform.”

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

For significantly less energetic breakfasters, the Breakfast Is Served pillow enables families to communicate wirelessly from room to space using a built-in speaker.

Cereal can be transported from box to bowl with the Crane Head Cereal Serving Device, which incorporates a hydraulic milk dispenser and is worn on the head of the wearer controlling it.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

Breakfast can also be served by the Robowl – a quadrocopter drone managed by a observe, which can deliver breakfast and also help pack college bags with its robotic hand extension.


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The Get Ample spoon uses a light-up indicator to show the volume of cereal which is been eaten. A pair of eyes at the best of the spoon open and shut, dependent on how significantly “power” the spoon has gained.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

The utensil is a unusual example of Wilcox’s use of 3D-printing, a process that he is expressed his worries about in the past. In 2012 he battled a 3D printer in a competitors to build the fastest and most correct model of the Duomo cathedral in Milan.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

“I’ve resisted, or not discovered a require, for 3D printing significantly at all, in everything I’ve carried out, but that was an illustration of one thing I made a decision needed to be 3D-printed, since that was so exact and everything needed to fit flawlessly,” he stated.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

The purposefully absurd nevertheless valuable nature of the objects is typical of Wilcox, who in the past has designed a nose-mounted phone stylus, a driverless stained-glass auto, and a reverse-listening device.

Re-imagining Breakfast inventions by Dominic Wilcox for Kelloggs

“In each and every piece of perform I’m trying to communicate tips in the clearest way achievable, so there’s practically nothing genuinely on the objects that is not functional,” he stated. “There is not a fantastic deal of decoration, they’re extremely clear objects.”

Dezeen

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