London Layout Festival 2015: designers including Neville Brody, Morag Myerscough and Malcolm Garrett have reinterpreted the Calvert and Kinneir-developed British road signal for an exhibition at London’s Design Museum .

Alan Dye of NB Studio Alan Dye of NB Studio

Much more than 40 designers have place their very own spin on the iconic road signs – originally made by Margaret Calvert and Jock Kinneir 50 many years in the past.

Mark Bonner of GBH Mark Bonner of GBH

The types had been launched in 1965 as part of the duo’s task to create visual harmony across Britain’s road method, which was described by the exhibition’s curators Made North as “a single of the most ambitious and successful details design projects”. Two new typefaces had been also made for use: Transport and Motorway.

Aubrey Powell of Hipgnosis Aubrey Powell of Hipgnosis

For the Style Museum exhibition, the recognisable graphic shapes and typography have been reinterpreted with diverse colours, patterns and materials.

Quentin Newark Quentin Newark

Patterns on show range from Aubrey Powell’s prismatic Pink Floyd warning triangle, to Graphic Believed Facility’s owlish 1-way arrow and Henrik Kubel’s typographically-led diversion signal.

Associated story: Design Museum’s 2015 Designers in Residence tackle migration theme

Mark Bonner has retained the recognisable layout of the motorway signs, although Jonathan Barnbrook has produced a far more chaotic, multi-layered and patterned design and style using Calvert and Kinneir’s Transport typeface.

Jonathan Barnbrook Jonathan Barnbrook

Asked if she had a favourite, Calvert advised Dezeen: “A tough decision, as I like them all. But if pressed, it would have to be Betty Jackson’s elegant personalisation of the red triangle.”

Fuel Fuel

Calvert said that 1 of the largest difficulties of the venture was “making an attempt to persuade a small segment of the layout community that capital and lowercase sans-serif letters, in transport, were far more efficient than Kindersley’s capitals-only alphabet”.

Henrik Kubel Henrik Kubel

When asked why the signs have come to occupy this kind of a important spot both in Britain’s visual culture and designers’ hearts, Calvert said: “Due to the fact they are familiar and serve a purpose”.

Tony Brook Tony Brook

“Despite the fact that some of the unwell-regarded additions which appeared extended soon after our involvement ended, in 1963, could do with a evaluation — notably relating to needless clutter,” she additional.

Graphic Thought Facility Graphic Imagined Facility

The exhibition has been curated by Patrick Murphy, director at Created North – a layout platform, gallery and conference in northern England. Alongside the show of other designers’ perform is a choice of the authentic indicators, and a one particular-off model of the Road Works indicator, designed by Calvert for the exhibition.

Mike Dempsey Mike Dempsey

The work is on show in the Style Museum’s Tank and Riverside Hall as element of London Design Festival 2015, and will remain open until finally 25 October.

Vaughn Oliver Vaughn Oliver

Also on display is the museum’s 2015 Designers in Residence exhibition, which showcases the perform of four designers responding to the theme of migration.



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