Dezeen promotion: the Brand New Globe exhibition will showcase new pieces by global layout studios at the Dušan showroom in Milan from 14 to 19 April.

Luscious Food Cravings by Studio Appétit and Studio Lenneke Wispelwey. Photography by Masha Bakker Luscious Meals Cravings by Studio Appétit and Studio Lenneke Wispelwey, photograph by Masha Bakker. Primary image: Eclepens by Adrien Rovero

Taking location throughout the city’s yearly design week, Brand New Planet Milan will deliver together eight studios that each and every mix design and style, producing and entrepreneurship in their companies.

Hurricane Table by Reinier Bosch Hurricane Table by Reinier Bosch

Located in the centre of Milan, between the Brera and San Gregorio districts, the display will be housed in a historic building designed by architect Giò Ponti.

Come As You Are by Christophe de la Fontaine at Dante Come As You Are by Christophe de la Fontaine at Dante

The Brand New World programme, which debuted at Belgrade Style Week in 2005, showcases a hand-picked assortment of the most revolutionary and innovative designers in spots around the globe. The aim is to bring with each other “important international studios who epitomise the new idea of designers, makers, and entrepreneurs,” stated co-founder and curator Jovan Jelovac.

Flylight by Studio Drift Flylight by Studio Drift

Brand names and exhibitors incorporate Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosche, Carolina Wilcke and Ilan Garibi.

Kalahario chair by Strala Kalahario chair by Tom Strala

Dezeen is media companion with Brand New Globe, which will get area at the Milan showroom of fashion brand Dušan, Via Antonio Zarotto 1.

For a lot more information on the event, visit the Brand New World Milan site.

Here are some even more details from the organisers:


Milan 2015

Dante – Items and Bads, Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosch and Carolina Wilcke, and Ilan Geribi for Gal Gaon Assortment will be presented as part of the Brand New Globe Milan 2015 at Dušan, curated and created by Vesna and Jovan Jelovac.

The exhibition will be portion of the Milan 2015 Fuori Saloni plan, from 14 to 19 April, staged in arguably 1 of the most sophisticated layout showrooms in the city – Dušan, Through Antonio Zarotto one.

Aylin Langreteur and Christophe de la Fontaine Aylin Langreteur and Christophe de la Fontaine

Brand New Planet displays pure design 2. pondering, powered by Laufen, bringing collectively eight essential worldwide studios who epitomise the new notion of Designers – Makers – Entrepreneurs, rethinking the entire organization and creative model, unthinkable of only a handful of many years ago. Every studio is exhibiting work premiering in Milan 2015, defining a truly Brand New World of style. An opening vernissage will feature a musical score by the new German DJ Wunderkinds – Destroy The Tills – powered by Architonic.

Tom Strala Tom Strala

The topic of the exhibition is laying on the hand: the globe has changed, and as we communicate the most thrilling new things is getting presented by a completely new wave of designers who are not only creatives, but makers, producers, entrepreneurs, distributers, representatives and gallerists. One particular of them is new Swiss design superstar Tom Strala. Tom has run his very own gallery because 2002 in Zürich’s well-acknowledged Seefeld, and is identified as style pioneer difficult the established values and producing new ones. His performs are pieces of artwork you can settle in.

“If I just believe back about 20 many years, I am confident to discover designers and producers that persuade an very own clear notion and ideology,” stated Strala. “With their design and style they desired to form the world and share their joy about their discoveries with the individuals. Today a lot of designers and producers demand from their operates an abundance of complex criteria. Men and women have to start off dreaming yet again. Artwork does not need to have any complex difficulty solving. We want passion. We want desire. No well-tempered ‘everything and nothing’. No new update of our operation system. We want intensity and this can not be located in a compromise. It is a radical consequence that nowadays I am a designer, maker, entrepreneur and promoter,” concluded Strala.

Studio Drift Studio Drift

One of eight key studios who epitomise the new notion of Designers – Makers – Entrepreneurs is Studio Drift. The studio was founded by Ralph Nauta and Lonneke Gordijn, the two graduates of the world well-known Style Academy Eindhoven. Their objective is to develop a dialogue amongst nature and engineering, generating a new synergy. “We want to encourage individuals to see things that they no longer recognize to attain a kind of unconscious recognition that every person instinctively feels and understands, yet have misplaced the time for. In Milan we’ll existing Nola, collectively with Buhtiq31. Nola is a landscape of light captured in glass bells. By combining pastel tinted glass with programmable red, green, blue and white LEDs, Studio Drift establishes a unique colour palette for the new Dutch design and style label Buhtiq 31,” said Ralph Nauta.

Luscious Food Cravings by Studio Appétit and Studio Lenneke Wispelwey. Photography by Masha Bakker Luscious Meals Cravings by Studio Appétit and Studio Lenneke Wispelwey. Photography by Masha Bakker

Major imaginative minds of the 21st century are nowadays making a Brand New Globe in design, that only a couple of of the greatest of the established style brands, the typical innovation powerhouses, can match. 1 of the uncharted territories of new style is the imaginative enjoying field of gustative and olfactory sensations. At Brand New Globe, guests will appreciate the rarefied possibility to taste tasty works created by Studio Appétit, a multidisciplinary knowledge design studio, specializing in eating design and style and culinary oriented tasks, led by designer and chef Ido Garini.

“Consuming (and intercourse) are the only actions we do that stimulate all our senses simultaneously. This is why it is so interesting and appropriate to layout consuming experiences. Exploring and investigating the triggers, notions and reactions the meals culture, nutrition and the act of consuming brings in us. The best recognition for me is actually when folks experience my projects and really feel something new. The studio has created it in the previous many years into a couple of ’10 very best in the world’ lists in the field of foods and layout. We are often happy to hear that we are leading and inspiring in what we do,” stated Ido Garini.

Reinier Bosch and Carolina Wilcke Reinier Bosch and Carolina Wilcke

Designers and Curators

International designers chosen for Brand New Planet – powered by Laufen – contain also Adrien Rovero from Switzerland, Buro Belen, Reinier Bosch and Cristina Wilcke from Holland, and Ilan Garibi for Cal Goan collection from Israel. Dante – Items And Bads was founded in 2012 by artist Aylin Langreuter and industrial designer Christophe de la Fontaine, and right here is what they say about their Brand New Planet method: “The layout of every single product ever produced has always been shaped by the most prominent need to have of the society that created it. A lot more typically than not, it was the search for the practical, for maximal usability. Dante – Items And Bads, nonetheless, senses another wish: Warmth. Content material. So our filter is this: create a connection. Create materials objects that are not just issues, but favorites. Talismans.  Every day items that are not a priori sensible, helpful, effective but rather: emotional. So they can have unlikely materials attributes like humor, vanity, passion. Comfort, even.”

Lenneke Langenhuijsen and Brecht Duijf Lenneke Langenhuijsen and Brecht Duijf

Brand New World’s curator, Jovan Jelovac, stated: “We are quite excited to recreate the idea of a classical author’s salon at Dušan’s so trendy showroom, with performs and the spirit matching his own terribly substantial couture propositions. Following all, the name is Saloni, not an additional Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in the two cutting edge avant-garde, as well as laser sharp craftsmanship. The place is smack in the middle of town, in 1 of the legendary Gio Ponti buildings, on the border of Brera and the new up- and coming San Gregorio region.”

Bartok Table by Tom Strala Bartok Table by Tom Strala

Vesna and Jovan Jelovac, starting in 2005 as Belgrade Design Week, now develop platforms and frameworks all above the world beneath the Brand New Globe mark: Milan, London, Miami, Ibiza, Basel, Paris, Istanbul, and Moscow, with a fresh long lasting design gallery in Zürich, Switzerland. All tasks are made in partnership with local experts – leaders in design promotion and presentation, as nicely as Top Inventive Minds of the 21st Century. BNW has so far worked with in excess of 500 top worldwide design and style and imaginative industries’ view makers and manufacturers in its ten years historical past.

www.brandnewworld.ch

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