Architects Create Series Of Installations In Shop Windows Along Regent Street

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London Design and style Festival 2015: the Royal Institute of British Architects’ annual Regent Street Windows undertaking returns with 13 new installations up and down a single of London’s most well-known purchasing streets (+ film).

RIBA Regent Street Windows 2015 Coppin Dockray Architects for L’Occitane

The RIBA Regent Street Windows undertaking, which runs right up until 27 September 2015, pairs architecture companies with merchants on Regent Street to generate a series of bespoke installations.

RIBA Regent Street Windows 2015 EPR Architects for Anthropologie

“Regent Street has beautiful architecture which is been truly nicely-designed in excess of the years,” says RIBA chief executive Harry Rich in the movie, which Dezeen created for RIBA.

“To have dynamic and challenging shop window displays up and down that classical architecture is something I hope shoppers and tourists will actually appreciate.”

RIBA Regent Street Windows 2015 Hassell for Karen Millen

Hassell worked with Karen Millen’s in-house atelier to drape twists of printed material across all thirty metres of the trend store’s shopfront.

RIBA Regent Street Windows 2015 Hassell for Karen Millen

“We want the audience to be drawn in by this theatrical backdrop and to instil a curiosity about the brand, the craft and what the new collection is all about,” says Hassell’s Sarah Willats.


Related story: Kim Thomé installs giant crystal zoetrope inside London’s V&ampA museum


“As architects, we can bring our information of structure and kind to check out these materials.”

RIBA Regent Street Windows 2015 EPR Architects for Anthropologie

EPR Architects worked with Vertikal Area and the Resources Council to generate a display made from hundreds of painted pieces of bamboo for Anthropologie.

RIBA Regent Street Windows 2015 Conran and Partners for Brooks Brothers

Conran and Partners collaborated with designer Billy Lloyd to suspend a series of ceramic button-down collars in Brooks Brothers’ window.

RIBA Regent Street Windows 2015 Space Group Architects for Penhaligon’s

Room Group Architects covered Penhaligon’s window bays with moss and bark to signify elements of the perfumer’s two latest fragrances. A blend of music and smoke emits from the doorway to lure passers-by within.

RIBA Regent Street Windows 2015 Room Group Architects for Penhaligon’s

“We received in touch with electronic musicians to compose a soundtrack for both window bays,” explains Room Group Architects founder Martin Gruenanger. “I like to phone the set up a multi-sensory experience.”

RIBA Regent Street Windows 2015 London Atelier for Crabtree &amp Evelyn

London Atelier encased flowers and herbs in backlit panes of soap for Crabtree &amp Evelyn.

RIBA Regent Street Windows 2015 AMD Interior Architecture for Levi’s

AMD Interior Architecture designed a flock of denim jeans suspended from the ceiling, which lead clients by way of Levi’s store to the denim brand’s new collection.

RIBA Regent Street Windows 2015 Nick Wood and Gillian Lambert for Hawes &amp Curtis

How About Studio’s Nick Wood teamed up with artist Gillian Lambert to develop a lenticular wall produced from shirts by Hawes &amp Curtis. From one side, passers by see black and white stripes, even though the other angle reveals a blown-up detail of a check pattern.

RIBA Regent Street Windows 2015 Nick Wood and Gillian Lambert for Hawes &amp Curtis

“Our audience is always moving on this street and so our layout really experimented with to reply to that,” explains Wood. “We only had a modest spending budget to work with, so we had to be inventive from the outset.”

RIBA Regent Street Windows 2015 LDVC for Longchamp

For Longchamp, LDVC designed a mobile of translucent shapes based on the type of the brand’s very best-promoting bag, Le Pliage Heritage.

RIBA Regent Street Windows 2015 Citizens Design and style Bureau for Hotel Café Royal

Citizens Style Bureau celebrated the 150th anniversary of Hotel Café Royal by hanging golden letters with each other with cakes in the renowned hotel’s window.

RIBA Regent Street Windows 2015 Office S&ampM for Hamleys

Workplace S&ampM put in a series of optical illusions in a single of toy keep Hamleys window bays.

RIBA Regent Street Windows 2015 Michaelis Boyd Associates for Kiehl’s

Michaelis Boyd Associates designed a swirling installation based on the framework of an atom for skincare brand Kiehl’s.

RIBA Regent Street Windows 2015 Shiro Studio for Armani Exchange

Shiro Studio created a backdrop of pleated mirrors for Armani Exchange.

RIBA Regent Street Windows 2015 Coppin Dockray Architects for L’Occitane

Coppin Dockray Architects also chose to play with reflections in their installation for L’Occitane, which consists of a series of jagged reflective and non-reflective components arranged to form a kaleidoscopic pattern.

RIBA Regent Street Windows 2015 Coppin Dockray Architects for L’Occitane

“We have to compete with reflections from outside,” says Bev Dockray. “But we also like the thought that they turn into portion of our set up.”


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RIBA Regent Street Windows 2015

RIBA’s Regent Street Windows 2015 launched on 7 September and will proceed during London Design Festival until finally 27 September. You can download a map exhibiting the places of all the projects right here.

This movie was developed by Dezeen for RIBA. The music in the movie is by Wave Crushers.

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