London Design and style Festival 2015: the Royal Institute of British Architects’ annual Regent Street Windows undertaking returns with 13 new installations up and down a single of London’s most well-known purchasing streets (+ film).
Coppin Dockray Architects for L’Occitane
The RIBA Regent Street Windows undertaking, which runs right up until 27 September 2015, pairs architecture companies with merchants on Regent Street to generate a series of bespoke installations.
EPR Architects for Anthropologie
“Regent Street has beautiful architecture which is been truly nicely-designed in excess of the years,” says RIBA chief executive Harry Rich in the movie, which Dezeen created for RIBA.
“To have dynamic and challenging shop window displays up and down that classical architecture is something I hope shoppers and tourists will actually appreciate.”
Hassell for Karen Millen
Hassell worked with Karen Millen’s in-house atelier to drape twists of printed material across all thirty metres of the trend store’s shopfront.
Hassell for Karen Millen
“We want the audience to be drawn in by this theatrical backdrop and to instil a curiosity about the brand, the craft and what the new collection is all about,” says Hassell’s Sarah Willats.
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“As architects, we can bring our information of structure and kind to check out these materials.”
EPR Architects for Anthropologie
EPR Architects worked with Vertikal Area and the Resources Council to generate a display made from hundreds of painted pieces of bamboo for Anthropologie.
Conran and Partners for Brooks Brothers
Conran and Partners collaborated with designer Billy Lloyd to suspend a series of ceramic button-down collars in Brooks Brothers’ window.
Space Group Architects for Penhaligon’s
Room Group Architects covered Penhaligon’s window bays with moss and bark to signify elements of the perfumer’s two latest fragrances. A blend of music and smoke emits from the doorway to lure passers-by within.
Room Group Architects for Penhaligon’s
“We received in touch with electronic musicians to compose a soundtrack for both window bays,” explains Room Group Architects founder Martin Gruenanger. “I like to phone the set up a multi-sensory experience.”
London Atelier for Crabtree & Evelyn
London Atelier encased flowers and herbs in backlit panes of soap for Crabtree & Evelyn.
AMD Interior Architecture for Levi’s
AMD Interior Architecture designed a flock of denim jeans suspended from the ceiling, which lead clients by way of Levi’s store to the denim brand’s new collection.
Nick Wood and Gillian Lambert for Hawes & Curtis
How About Studio’s Nick Wood teamed up with artist Gillian Lambert to develop a lenticular wall produced from shirts by Hawes & Curtis. From one side, passers by see black and white stripes, even though the other angle reveals a blown-up detail of a check pattern.
Nick Wood and Gillian Lambert for Hawes & Curtis
“Our audience is always moving on this street and so our layout really experimented with to reply to that,” explains Wood. “We only had a modest spending budget to work with, so we had to be inventive from the outset.”
LDVC for Longchamp
For Longchamp, LDVC designed a mobile of translucent shapes based on the type of the brand’s very best-promoting bag, Le Pliage Heritage.
Citizens Design and style Bureau for Hotel Café Royal
Citizens Style Bureau celebrated the 150th anniversary of Hotel Café Royal by hanging golden letters with each other with cakes in the renowned hotel’s window.
Office S&M for Hamleys
Workplace S&M put in a series of optical illusions in a single of toy keep Hamleys window bays.
Michaelis Boyd Associates for Kiehl’s
Michaelis Boyd Associates designed a swirling installation based on the framework of an atom for skincare brand Kiehl’s.
Shiro Studio for Armani Exchange
Shiro Studio created a backdrop of pleated mirrors for Armani Exchange.
Coppin Dockray Architects for L’Occitane
Coppin Dockray Architects also chose to play with reflections in their installation for L’Occitane, which consists of a series of jagged reflective and non-reflective components arranged to form a kaleidoscopic pattern.
Coppin Dockray Architects for L’Occitane
“We have to compete with reflections from outside,” says Bev Dockray. “But we also like the thought that they turn into portion of our set up.”
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RIBA’s Regent Street Windows 2015 launched on 7 September and will proceed during London Design Festival until finally 27 September. You can download a map exhibiting the places of all the projects right here.
This movie was developed by Dezeen for RIBA. The music in the movie is by Wave Crushers.
