Anagrama Creates Oversized Bead Maze For Kindo Children’s Boutique

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Pomo summer season: branding and architecture firm Anagrama has constructed a giant bead maze that echoes Postmodernist colours and shapes in Mexico children’s clothes store Kindo .

Kindo children's boutique by Anagrama

Using oversized geometric beads positioned on pastel and neon-coloured pipes that double as clothing rails, Anagrama designed the interior to engage site visitors of all ages.

Kindo children's boutique by Anagrama

“We needed adults to rekindle their youth by coming into a area the place the location is defined by a timeless classic toy interpreted on human scale, and for little ones to have a more didactic and playful knowledge with different forms and figures,” Robert Trevino, companion and architectural director at Anagrama advised Dezeen.

Shoppers can follow the path of the maze by way of the various regions of the retailer, with the shapes and colours of the beads repeated in Kindo’s branding on labels, bags and other print supplies.

Kindo children's boutique by Anagrama

The colors are also echoed in stacked shelving units, which home sneakers, bags and folded things.

Kindo children's boutique by Anagrama

“This toy gave us materials that we could sculpt into display regions by exploding the toy to a human scale, giving it orientation, function, and a path,” Trevino added.


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The playful design and style of the keep close to Monterrey has touches of Postmodernism.

Kindo children's boutique by Anagrama

“There is definitely a Postmodernist feel to the layout, even though we would not say that this was the absolute inspiration for the store,” stated Trevino.

Kindo children's boutique by Anagrama

“The most obvious way that Postmodernism is portrayed is in creating the kind and perform harmonise in a really elaborate and ambitious maze design.”

Kindo children's boutique by Anagrama

“We feel there is a fine line in which Postmodernism can perform a good roll in design, that being when a design and style is meant to meet with a surreal knowledge,” he additional.

Kindo children's boutique by Anagrama

Dezeen is investigating the return of Postmodernism as element of its Pomo summertime series, which attributes new examples of the controversial type in Michele De Lucchi’s coffee moka for Alessi and Darkroom’s newest homeware series.

Kindo children's boutique by Anagrama

We’re also exploring the movement and its legacy via studies of iconic buildings and merchandise, such as the Carlton bookcase by Ettore Sottsass and Robert Venturi’s Vanna Venturi House.

Kindo-childrens-boutique_Anagrama-_dezeen_1Floor program Kindo-childrens-boutique_Anagrama-_dezeen_2Section Dezeen

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