Brooklyn studio Snarkitecture has employed pink-hued steel and floor-to-ceiling mirrors to transform an industrial space in Los Angeles into a pop-up retailer for trend brand COS (+ slideshow).
Possessing previously worked collectively to develop an set up in Milan earlier this yr, COS asked Snarkitecture to come up with a notion for a temporary retailer based on pieces from this year’s Autumn Winter assortment.
“Snarkitecture actually understand the COS brand,” COS designers Karin Gustafsson and Martin Andersson advised Dezeen.
“We sent them a selection of pieces from the Autumn Winter assortment and they came up with this layout that is totally diverse from our preceding partnership and however a fantastic reinterpretation of our assortment and brand.”
Snarkitecture’s Daniel Arsham and Alex Mustonen used the pink and red tones from the trend collection to inform their colour palette.
The primary focus became the silhouettes of the garments, which was translated via lower-out shapes on sheets of steel.
Connected story: André Fu creates “modern Asian” set up for COS presentation in Hong Kong
“We have been undoubtedly attracted to the powerful silhouettes and distinctive colour hues of the collection, so we integrated these elements into a reductive surroundings that plays on the notion of reflection,” Arhsam and Mustonen advised Dezeen. “The area ought to be immersive by way of the subtle shift of 1 tone to one more.”
The assortment is sparsely displayed across prolonged clothes rails. A 20-foot-lengthy (six metres) mirrored wall divides the area and produces the illusion of infinite room.
“We wished to move away from the concept of this being a common garment display,” explained the designers. “The target of the installation is the silhouette of the garments and these attribute as a portion of the set up rather than a separate entity.”
The collaboration comes a 12 months right after COS opened its first US store in Beverly Hills – a location designers Karin Gustafsson and Martin Andersson describe as inspiring and various.
“LA is a area that is so inspiring for us, from the landscape to the artwork scene and the architecture of the city – it all feels exceptionally diverse,” stated Gustafsson and Andersson. “Downtown LA especially seems to be getting an art and layout second.”
The shop is open from six to 15 November, situated within Scandinavian design retailer Austere.
In an unique interview with Dezeen last 12 months, COS managing director Marie Honda said that style and architecture has been a “key influence” in the accomplishment of the brand.
COS often collaborates with architects and designers to develop presentation spaces, including André Fu’s miniature zen backyard and Japanese studio Nendo, which created an set up based on the brand’s signature white shirt in Milan last year.