Martijn Van Strien’s The Post-Couture Collective Provides Downloadable Fashion Designs

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Dutch Style Week 2015: Dutch designer Martijn van Strien has launched a vogue company that permits customers to download, customise, make and self-assemble clothes designs.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

The Post-Couture Collective internet site launched with 6 pieces taken from the One Off collection by van Strien’s very own experimental style label mphvs.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

Every single of the things can be personalised to the buyer’s personal measurements, and then either downloaded and more customised ahead of getting made at a local Makerspace, or delivered as a kit.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

“I was inspired by the challenge I noticed in making an attempt to create a assortment that would be completely makable in Makerspaces,” explained the designer, who launched his mphvs label with a range of laser-minimize unisex garments.


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“Aesthetically I am often inspired by architecture, the austerity of Brutalist buildings or the construction methods that you uncover in bridges for illustration,” he additional.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

Brutalist architecture also inspired the designer’s assortment of tarpaulin outwear, launched at Dutch Design and style Week 2013.

Each and every of the pieces that make up the One particular Off selection of garments can be shaped with a laser cutter, and characteristic seams that neatly slot into a single yet another – removing the require for sewing machines.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

“Publish-couture garments are designed on the spot by our software program whenever somebody wants to acquire a single, and hence also made only when they’re offered,” said van Strien.


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“This implies that the 30 to 40 per cent of all the garments that arrive at a store and that presently get thrown away at the end of each and every season will be a factor of the past.”

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

The clothing are made to be constructed from Spacer Material – a 3D-knitted materials related to neoprene and manufactured from recycled PET bottles.

Costing between €40 and €130 (£30 to £96), the pieces are offered in green, grey-white or grey-black, with the fabric taking its colour from the original hues of the recycled plastic.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

In accordance to van Strien, the materials can even be recycled once again right after wearing.

“We hope that by generating locally, from local materials, and employing styles that are shared digitally we can get rid of a whole lot of the transport concerned in the garment market,” the designer said.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

“I hope, and consider, that by giving men and women a possibility to influence and be part of the design and style and production process of their garments will generate significantly more eye-catching items then the present mass-manufacturing business does.”

“Who would not pick a garment that is developed and manufactured specially for them and their entire body form over something common that everyone else has as nicely,” he added.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

Though at present just clothing by van Strien are offered, the company intends to collaborate with worldwide designers to add to its variety of customisable garments.

Post-Couture Collective will be presenting designs at idea shop You Are Right here in Eindhoven, as element of Dutch Design Week, which takes location from 17 to 25 October 2015.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

“Count on a futuristic keep with virtual fitting opportunities, intelligent systems to instantly alter styles to your physique measurements and a laser cutter to produce garments even though you wait,” van Strien elaborated.

Earlier this 12 months, Ben Alun-Jones, founder of Knyttan – which enables buyers to create bespoke knitwear by way of a world wide web app – advised Dezeen he believed mass customisation would transform the role of designers.

The Post-Couture Collective by Martijn van Strien for Dutch Design Week 2015

German sportswear brand Adidas has also produced methods towards customisable merchandise, with a pair of idea 3D-printed soles that could be tailored to the person contours of the wearer’s feet.

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