London Design Festival 2015: designer Joel Hoff has partnered with design and style brand Wrong for Hay to launch a light that can be adjusted by rotating the base (+ film).


The Flip On lamp characteristics a globe-shaped bulb that rests atop a metallic cylindrical base offered in a decision of four finishes: black, silver, red and green.


By turning the column-shaped base of the lamp – described by the brand as “effortlessly simple” – customers can progressively modify the brightness of the bulb, or flip the light off.

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The design is a improvement of Hoff’s Switch Light graduation undertaking, which was the recipient of the Hay Talent Award in 2014.


Wrong for Hay is a collaboration among Danish furniture brand Hay and British designer Sebastian Wrong, which launched in 2013 and has considering that expanded with pieces by other designers.


The Flip On lamp is on show as component of a wider exhibition at designjunction, in which the brand’s entire lighting collection is brought with each other for the 1st time in 1 location.

Also on show are designs by Lars Fjetland – who lately launched a self-extinguishing candle holder for the brand – SmithMatthias, Bertjan Pot and Stefan Diez.


The exhibition is on display right up until 27 September 2015 in the grand atrium room of designjunction’s The University venue on Southampton Row, which is taking place as element of London Style Festival 2015.


“The idiosyncratic joy of London, the property of Incorrect for Hay, is properly in evidence inside the faded Victorian grandeur of the atrium area inside The College constructing,” the brand mentioned in a statement.

“Vaulted ceilings and a glass dome roof supply the perfect setting for a celebratory exhibition of progressive and accessible style,” they extra.


The very first 200 editions of the lamp will be offered for visitors to buy in the Wrong for Hay lighting kiosk in the area.

Hay also launched a quantity of new pieces for its Wrong for Hay collection at final year’s London Design Festival.



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