Gareth Pugh Pays Tribute To London’s Soho With Disco-themed Fashion Collection

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Gareth Pugh's SS16 collection

British fashion designer Gareth Pugh kitted out a disco troupe in garments patterned with stripes and covered in coins for his Spring Summertime 2016 present in the course of London Vogue Week.

Gareth Pugh's SS16 collection

Pugh’s catwalk presentation took place on Saturday night at Brewer Street Vehicle Park – the new venue for London Trend Week, positioned in the city’s Soho district. The designer previously showed his collections in Paris, but returned to London with a patriotic assortment final season.

Gareth Pugh's SS16 collection

His Spring Summer 2016 assortment pays homage to Soho, which was when renowned as a hub of creativity – and seedy nightlife – but is now below risk from business growth.

Gareth Pugh's SS16 collection

“The idea of displaying in Soho on a Saturday night was intoxicating,” mentioned Pugh. “I keep in mind arriving right here for the first time, coming down to examine at Central Saint Martins – it was like falling down the rabbit hole.”

Gareth Pugh's SS16 collection

“There were this kind of feelings of euphoria, of danger and of likelihood. I guess that is what this collection is about. A area in which you truly feel like anything can take place.”


Related story: Gareth Pugh dresses models like abominable snowmen and wind-up toys


The designs wore nude stockings above their faces, with spiky red, black and white wigs sat far back to exaggerate the forehead.

Gareth Pugh's SS16 collection

The colour palette for the assortment was limited to red, white, black and copper.

Gareth Pugh's SS16 collection

Dramatic make-up was painted onto the sheer material, and some wore star-shaped sunglasses above the leading.

Gareth Pugh's SS16 collection

Pennies scattered on either side of the runway were also utilised as paillettes on a assortment of garments, producing shimmering sleeves, dresses and bodices.

Gareth Pugh's SS16 collection

Massive red sequins were utilized in a related way, including on a romper with a stiff semi-circular collar that stood vertically behind the head.

Gareth Pugh's SS16 collection

Monochrome chequerboard patterns common of Pugh’s operate, notably his seminal Spring Summer 2007 assortment, were distorted into diagonal grids and chevrons that covered coats, dresses and a suit.

Gareth Pugh's SS16 collection

The designer elbowed in his signature oversized collar type – also witnessed final season – which loosely folds to create larger jacket lapels.

Gareth Pugh's SS16 collection

Fur coats and red and white striped flares extra to the disco vibe – as did the show’s soundtrack.

Gareth Pugh's SS16 collection

All of these elements had been combined to generate an influence linked to Soho in some way.

Gareth Pugh's SS16 collection

“I kept going back to footage of Francis Bacon describing how he would paint on the untreated side of the canvas, so that each and every stroke would remain fast and irrevocable,” mentioned Pugh.

Gareth Pugh's SS16 collection

“There was that, and Merry Clayton’s solo from the Rolling Stones’ Gimme Shelter. The way she sings with such abandon – the urgency – it made me feel about the spirit of Soho.”

Gareth Pugh's SS16 collection

London Style Week’s Spring Summertime 2016 demonstrates are working from 18 to 22 September 2015.

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