Dezeen promotion: Lee Broom and Eley Kishimoto are amid 21 designers who have customised the toy Eames Elephant for the charity project at this week’s designjunction exhibition in London .

Designjunction A Child's Dream promotion Elephant by Eley Kishimoto

For the second yr working, designjunction has chosen to support Teddy’s Wish, an organisation that assists to assistance households impacted by Sudden Infant Death Syndrome.

Teddy’s Wish was set up by Jennifer and Chris Reid, who misplaced their three-month-old son Edward to Sudden Infant Death Syndrome, and needed to do some thing to help other families in comparable conditions.

Designjunction A Child's Dream promotion Elephant by Pinch

For the project, Swiss furniture brand Vitra donated a herd of iconic Eames Elephants – little children’s chairs initially made by Charles and Ray Eames in 1945.

Utilizing the elephants as a blank canvas, 21 designers and artists every applied their personal interpretation to create the A Child’s Dream set up for designjunction 2015, which is currently on display at the Victoria House venue on Southampton Row.

Designjunction A Child's Dream promotion Elephant by Industrial Facility

British style designer Zandra Rhodes has covered her elephant in orange and pink-coloured patterns, while Patternity has opted for dalmatian-like spots.

All 21 Elephants are for sale as component of a dwell on the web auction that opened on the 23 September 2015.

Designjunction A Child's Dream promotion Elephant by Patternity

Bidding closes on the 4 October 2015, and all proceeds will go to Teddy’s Wish to help fund analysis into Sudden Infant Death Syndrome, neonatal death and stillbirth, as effectively as supporting grieving families.

A Child’s Dream is on display as element of an installation by designer Anthony Dickens and Studio Make Believe.

Designjunction A Child's Dream promotion Elephant by Kit Miles

Designjunction is taking place from 24 to 27 September 2015 in the course of this year’s London Layout Festival. Tickets for designjunction acquired online in advance are free for trade and £10 for the public. Dezeen is media partners for the event, and readers can get 50 per cent off the advance ticket price tag utilizing promo code DJDEZEEN. All tickets on the door are £14.

Designjunction A Child's Dream promotion Elephant by Zandra Rhodes

Go to the designjunction website to find out more data about the event and the charity auction.

Go through on for much more information from the organisers:

Appear out for a herd of customised elephants at designjunction2015

Painted, patterned, and accessorised by 21 planet-renowned designers and architects who have additional their personal touch to the iconic Eames Elephants – donated by Vitra.

The distinctive types will appear as an set up at designjunction2015 entitled A Child’s Dream. All 21 Elephants will then be place to a reside on-line auction to increase funds and awareness for Teddy’s Wish charity.

Designjunction A Child's Dream promotion Elephant by Matthew Hilton

Designers contain style maestro Zandra Rhodes industrial designer Sir Kenneth Grange – famed for his designs for Kodak, and the TXI London taxi furniture designers Terence Woodgate, Lee Broom and Russell Pinch the multi-disciplined Michael Marriott architects and interior authorities at Aukett Swanke and Gensler textile trend-setters Kit Miles and Eley Kishimoto. Each designer, invited to personalise an elephant, has developed a unique model to reflect their person passions.

Designjunction A Child's Dream promotion Elephant by Matthew Hilton

A dwell online auction will accompany this year’s A Child’s Dream installation and designjunction2015 will preview every personal elephant in newsletters leading up to the demonstrate before the two-week bidding window opens on 23 September. All proceeds will go to Teddy’s Want to support analysis into Sudden Infant Death Syndrome, neonatal death and stillbirth while supporting grieving families.

Designjunction A Child's Dream promotion Elephants by Kenneth Grange

A Child’s Dream will be displayed at designjunction2015 inside Victoria Residence, in a beautiful installation imagined and designed by Anthony Dickens and Studio Make Believe.

Participating designers contain:

Aukett Swanke, Lee Broom, CKR, FRONT, Fredrikson Stallard, Industrial Facility, Kenneth Grange, Gensler, Eley Kishimoto, André Klauser, Max Lamb, Philippe Malouin, Michael Marriott, Kit Miles, Neri &amp Hu, Patternity, Russell Pinch, Raw Edges, Zandra Rhodes, Terence Woodgate, and Sebastian Wrong. Go to the web site for much more details on the designers involved in A Child’s Dream, their unique elephant creations and Teddy’s Want. This is the 2nd 12 months designjunction has supported Teddy’s Want with A Child’s Dream. Final year’s initiative in collaboration with Anglepoise and ercol raised an outstanding £10,000.

Designjunction A Child's Dream promotion

Why this issues?

In the United kingdom, far more than 300 infants die abruptly and unexpectedly each and every yr. The Uk has a single of the highest charges of unexplained infant mortality in the developed western planet. We can adjust this. Teddy’s Wish was set up in August 2014 to honour the memory of Edward Louis Reid, who died from Sudden Infant Death Syndrom 4 months earlier. Money raised assistance probably life-conserving study into SIDS, Stillborn and Neonatal Death Syndrome and assists give help providers for grieving families.Considering that its launch, Teddy’s Wish has raised much more than £100,000 through donations on Justgiving.

Designjunction A Child's Dream promotion

“The response has been overwhelming and to increase this volume of funds in this kind of as quick area of time is testament to the influence Edward’s death has had, and continues to have, on people’s lives,” explained Edward’s mother Jennifer, who founded Teddy’s Wish with her husband Chris.

Designjunction A Child's Dream promotion

“We miss Edward terribly and will never forget every valuable second we spent with him. While practically nothing can carry our beloved little one back, it is comforting to know so a lot of men and women have been touched by our story. We want to carry on to raise money and awareness to guarantee fewer infants die in the long term and to support households unfortunate ample to suffer the agony of child reduction.” You can adhere to Jennifer’s story on her weblog.

About the auction

A Child’s Dream will take place at designjunction2015, and on-line bids can be positioned from 23 September to four October 2015. Go to the dedicated website to discover the herd and location a bid.

Designjunction A Child's Dream promotion

Designjunction2015 will take location at Victoria Property, 37 Southampton Row, London WC1B 4DA, 24 to 27 September 2015. Ticket entry to the present is £12 from one September to 23 September and £14 on the door, a percentage of ticket income will go to Teddy’s Wish.



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