Lights projected through perforated boxes illuminated a space designed by Cullen Tasks to host trend demonstrates throughout London Collections: Males .

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

Cullen Projects’ installation was created to host catwalk presentations organised by the British Vogue Council for the United kingdom capital’s biannual menswear event.

The area was a single of the 3 main venues utilized to show designer’s collections for Spring Summer time 2016 above 4 days, from twelve to 15 June 2015.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

“Right after previously developing showspaces for Topshop and Topman for earlier seasons we have been invited back to design this summer display,” studio founder Ben Cullen Williams advised Dezeen.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

The area was developed within the Previous Sorting Workplace – a disused 1960s postal distribution building in Holborn.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

The London-based mostly studio created a catwalk surrounded by seating for 420 visitors, as properly as a bar and backstage places.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

To break up the cavernous concrete room, sheets of black medium density fibreboard (MDF) have been perforated with a forty-millimetre-square grid utilizing a personal computer numerically controlled (CNC) machine and assembled to form boxes and screens.


Associated story: Waterfalls movement above catwalk at Hunter trend display


Cullen Williams’ crew had to accommodate a amount of predetermined parameters in their layout for the catwalk set.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

“The runway length is dictated by a minimal length for the photographers to catch the versions in their stride,” explained Cullen Williams, who also had to element in “ample front row seats to seat all of the VIP guests with a good see of the garments and the runway”.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

Designers and manufacturers which includes Topman Design and style, Christopher Raeburn, YMC and E Tautz all held their shows at the Previous Sorting Office.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

“As it was London Collections: Guys, the strong masculine lines [of the set] complemented all of the collections,” stated Cullen Williams. “Some designers developed their personalized touch in the area, for illustration Oliver Spencer had a live band enjoying.”

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

Before the presentations began, lights shone via the holes in the wood to develop a soft glow whilst guests identified their seats.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

“A series of light installations produced a gentle atmosphere at walk-in stage – enhanced by animated dappled light shining through the CNC-perforated black MDF sheets,” Cullen Williams mentioned.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

When the exhibits started, these lights had been dimmed and replaced with the vivid overhead spotlights that illuminated the path of a rectangular catwalk close to the central boxes.

“The courtyard layout of the runway permitted the audience to see the clothes from a selection of angles and distances,” explained Cullen Williams.

British Fashion Council London Collections: Men SS16 showspace by Cullen Projects

The set designs for London’s vogue shows are speedily catching up with the extravagant temporary spaces developed each season in Paris and Milan.

Examples include the cascades of water that tumbled from scaffolding-supported troughs in excess of Hunter’s Autumn Winter 2015 catwalk and Henry Holland’s runway created from moving conveyor belts for the same season.


Undertaking credits:

Manufacturing Organization: Loved ones LTD
Lighting designer: Petter Skramstad
Set Builder: Oliver Stewert

British-Fashion-Council_LCM-SS16_Old-Sorting-Office_dezeen_1Plan
Dezeen

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