An assortment of mint-toned marble display plinths and golden garment rails are scattered across a poured-concrete floor in fashion designer Phillip Lim’s New York store, by Campaign.

3.1 Phillip Lim New York flagship store by Campaign

Campaign designed the 3.1 Phillip Lim flagship store on Great Jones Street in Manhattan’s NoHo district. It is the fourth interior the British design studio has created for the clothing brand.

Related story: 3.1 Phillip Lim Seoul Flagship by Leong Leong

The Hackney-based studio collaborated with Lim to produce the store design, which combines high-end materials with more modest mainstays of construction – MDF, plywood and plasterboard.

3.1 Phillip Lim New York flagship store by Campaign

“The design of the flagship boutique brings together contradictory materials, mixing the luxurious with the humble in unexpected ways,” said the design team, who has also created an experimental perfumery for Selfridges.

Plinths and tables, dotted across the 325-square-metre poured-concrete floor, display the brand’s menswear, womenswear and accessory lines. The plinth bases are finished in marble and onyx with white Corian or tiled tops, while tables have champagne-gold legs.

3.1 Phillip Lim New York flagship store by Campaign

“Plinths to display accessories make playful use of utilitarian materials with ordinary floor tiles stacked high, and interspersed with pieces of glass giving a glint of blue,” said the Campaign design team.

Single items of clothing are hung from gold-coloured garment rails positioned between white fluted columns that run in a line through the centre of the shop. Industrial pipework around one of the pillars has been whitewashed, incorporating it into the design.

3.1 Phillip Lim New York flagship store by Campaign

“Collections are displayed on bespoke designed fittings echoing the casual elegance of the brand,” said the designers.

Further hanging rails line either side of the shop-floor, with stacks of large pastel-toned canvases lent against the walls behind them.

3.1 Phillip Lim New York flagship store by Campaign

Armchairs and foot stools with brightly-patterned and heavily textured seat covers are balanced by refined wooden frames or white exteriors.

Three oversized stone steps along the back wall of the store create a display area for shoes and accessories. The steps run into a white curved plywood wall that sweeps around the rear of the store.

To the right of the steps, a bay with changing rooms is housed in a “minimalist architectural block” with white drapes, wooden furniture and concrete floors.

3.1 Phillip Lim New York flagship store by Campaign

Towards the entrance of the store, the poured-concrete floor transitions to a chequered design of grey limestone and blue marble tiles.

“Inlaid brass strips mark out the pattern and add a note of classical refinement,” said the designers.

Other Phillip Lim store interiors have been designed by Japanese studio Schemata Architects, who added dizzying mirrored surfaces, and New York office Leong Leong, who created a spiky interior.

Photography is by Scottie Cameron.

Project credits:

Design team: Philip Handford, Steve Wynne, Dan Wilson
Project architect: OLA
Main contractor: Fulton Landing Inc
Services engineer: Grant Engineering
Lighting consultant: ZeroLUX

3.1 Phillip Lim New York flagship store by CampaignFloor plan –


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