Bouroullec Brothers’ Serif TV For Samsung “does Not Belong To The World Of Technology”


London Design and style Festival 2015: French designers Ronan and Erwan Bouroullec are launching their first electronics item – a flat tv for Samsung that is outlined by an I-shaped frame.

Bouroullec brothers' Serif TV for Samsung

Initial unveiled earlier nowadays in an unique Dezeen movie, the Serif Tv is a outcome of a collaboration among the designers – far better identified for their furniture, homeware and installations – and the Korean electronics brand’s head of visual display style Yun-Je Kang to produce the Serif Television.

Its colourful frame was created to match much better inside the property, in contrast to the black and metallic items that currently dominate the marketplace.

Bouroullec brothers' Serif TV for Samsung

Serif Tv does not belong to the planet of technologies but the world of furnishings and layout,” mentioned a statement from the studio.

Bouroullec brothers' Serif TV for Samsung

The item has an I-shaped profile, broadening at the bottom to form a sturdy base and at the prime to develop a small shelf.

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These protrusions give the merchandise the identify Serif, right after the typography phrase for the modest lines on the finish of strokes in letters or symbols.

Bouroullec brothers' Serif TV for Samsung

“From the outset of developing Serif Tv our aim was to craft an object that fused technology with our expertise in furniture style and to generate a strong presence that would sit naturally in any atmosphere,” said Erwan Bouroullec.

Bouroullec brothers' Serif TV for Samsung

The frame surrounds the flat screen and is offered in ivory white, dark blue and red. A woven fabric panel in a matching colour slots onto the back of the tv to cover the connectors, helping it to seem tidy from all angles.

Bouroullec brothers' Serif TV for Samsung

Serif Tv deploys shapes and colors that have broken away from the usual themes of masculine, cutting-edge engineering and added-massive size,” stated Erwan Bouroullec. “Our Television is much more subtle it doesn’t exude energy and is made to fit into the world we dwell in.”

Bouroullec brothers' Serif TV for Samsung

Attachable legs let the design and style to be placed on the floor, or the solution can sit on a flat surface. Serif comes as a forty-inch model (102 centimetres), with Serif Medium and Serif Mini versions also accessible.

Bouroullec brothers' Serif TV for Samsung

The duo also created the consumer interface, such as a transition in between standby and typical viewing alternatives known as “curtain mode”. This attribute is created to supply a “silent, abstract impression of the Tv screen contents, giving a present, but recessive, role for the Tv”.

Bouroullec brothers' Serif TV for Samsung Ronan and Erwan Bouroullec with their Serif Television for Samsung

The collaboration with Samsung began in 2012, when Kang visited the designers’ studio in Paris. Several drawings, personal computer versions and a series of bodily prototypes in wood and clay all formed portion of the design procedure.

Bouroullec brothers' Serif TV for Samsung

“As technologies increasingly varieties part of our day-to-days lives, the design and style of a merchandise is now just as essential to shoppers as its functionality,” explained Kang.

“To deal with this Samsung has been focussed on making a new breakthrough in the Television market place that reflects on customers way of life and emotions rather than just on engineering and specifications, and Ronan and Erwan Bouroullec have been integral in helping us obtain this with the creation of Serif Television.”

Bouroullec brothers' Serif TV for Samsung

Serif will launch as part of an exhibition at Somerset Residence from 21 to 27 September 2015, as component of this year’s London Layout Festival. See Dezeen’s choose of exhibitions and installations taking area in the course of the event.

Bouroullec brothers' Serif TV for Samsung A sketch of the Bouroullec brothers’ Serif Tv for Samsung

The Tv will be available from retailers in the United kingdom, France, Sweden and Denmark from two November 2015.

At the CES trade show in Las Vegas at the starting of this yr, Samsung unveiled a Tv designed by Yves Behar that features a curved display mounted on a cube-shaped pedestal.



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