Bouroullec Brothers Design New TV For Samsung As A Piece Of Furniture

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World unique: Ronan and Erwan Bouroullec have created a new tv for Samsung with a distinctive I-shaped profile, which the French designers say they approached like a piece of furnishings (+ film).

Serif TV by Ronan and Erwan Bouroullec for Samsung

Referred to as Serif, the Bouroullec brothers’ tv functions a situation that flares out into a base at the bottom and a shelf at the leading. The resulting kind resembles a capital “I” in a serif font when viewed from the side.

Serif TV by Ronan and Erwan Bouroullec for Samsung

Erwan Bouroullec says that he and his brother needed to create a item with far more character than other tv sets, where dimension and slimness are usually noticed as the most desirable qualities.

“1 of the crucial factors was to move away from ultra-thin screens,” he says in the movie. “There was no much more language – a black flat display is a black flat display.”

Serif TV by Ronan and Erwan Bouroullec for Samsung

The base at the bottom of the Television indicates it can be placed on best of other objects without the require for a separate stand, even though owners are encouraged to place products like books or ornaments on the shelf at the prime.

Serif TV by Ronan and Erwan Bouroullec for Samsung

Bouroullec says that he needed to style a tv that could be placed and moved close to like any other piece of furnishings in the property.

“The motive was to make an object that sits correctly in the planet we reside in,” he explains.

Serif TV by Ronan and Erwan Bouroullec for Samsung

Serif will be launched on 21 September during London Design and style Festival in 3 sizes. Serif will have a 40-inch display, Serif Medium will come with a 32-inch screen, while Serif Mini will have a display dimension of 24 inches.


Connected story: Yves Behar mounts Samsung’s curved Television on a pedestal


Serif Mini will be accessible in white or red, although the two bigger TVs will be available in white and dark blue. The two greater TVs will also come with 4 tubular legs, which screw into the bottom.

Serif TV by Ronan and Erwan Bouroullec for Samsung

The Television attributes a material panel on the back to hide all the ports and wires, so it can be moved away from the wall if necessary.

“It has some magnets on it,” Bouroullec says. “So you can easily open it, plug in as considerably as you want, and then shut it.”

Serif TV by Ronan and Erwan Bouroullec for Samsung

As well as the television set itself, the Bouroullec brothers also made a easy white remote control, as properly as an uncluttered skin for Samsung’s Tizen sensible Tv consumer interface.

“We received total freedom, so we quite much did everything,” Bouroullec says. “Serif is quite full – inside and outdoors.”

Serif TV by Ronan and Erwan Bouroullec for Samsung

The main feature of the Bouroullecs’ user interface is a setting called Curtain Mode, which covers what’s on the screen with a translucent graphical impact. This permits consumers to temporarily hide the image without turning the Television off completely.

“You can just shut down the dwell material like you would pull a curtain in front of a window,” Bouroullec says. “In the course of a soccer game, when there are advertisements, you can shade it for a even though so they disappear.”

Serif TV by Ronan and Erwan Bouroullec for Samsung

The Bouroullec brothers are very best recognized for their furniture designs and have released new collections for brands including Vitra, Artek and Hay this yr.


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Serif is the initial television set they have developed, but Bouroullec believes that big buyer electronics companies like Samsung would advantage from working with tiny independent designers a lot more typically.

Serif TV by Ronan and Erwan Bouroullec for Samsung

“When you go into a new area, you can genuinely open new doors,” he says. “On 1 hand, you can genuinely be naive and can make blunders a kid may possibly make. But on the other hand, your capability to go behind the normal borders is much more powerful.”

Ronan and Erwan Bouroullec Ronan and Erwan Bouroullec

This movie was created by Dezeen for Samsung. It was filmed at the Bouroullec brothers’ studio in Paris, France.

The music is by United kingdom producer 800xL.

Serif TV by Ronan and Erwan Bouroullec

Dezeen

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