Apple hopes to launch an electric auto to the public by 2019, in accordance to reports that emerged this week.

The tech giant, which not too long ago revealed up to date consumer products and a stylus known as the Apple Pencil designed for technical drawings, has now completely committed to generating an electric vehicle within the up coming four many years, according to The Wall Street Journal.

Produced under the code identify “Titan”, the vehicle is not expected to feature completely autonomous technological innovation like Google’s self-driving automobile, even though it is believed the capability will be implemented in later on versions.

Related story: Google in talks with Ford, Toyota and Volkswagen to realise driverless automobiles

It was reported earlier this year that Apple currently has 600 employees functioning on an electric car design – a number now set to triple in the following months following an in-home investigation into the project’s feasibility.

The design and style crew responsible for delivering Titan, led by Apple design and style chief Jonathan Ive, is believed to have held standard meetings with auto-brand executives all through the year – and in some circumstances recruited them.

Final February, British newspaper the Fiscal Times reported that Apple had added the former head of Mercedes-Benz’s Silicon Valley analysis and growth unit to its team, which is previously created up of numerous people with encounter in automobile design.

Marc Newson's concept car for FordMarc Newson’s 021C idea auto for Ford, designed in 1999

Other latest recruits consist of Marc Newson, who joined the business late final 12 months. Newson – a close good friend of Ive’s – has previously created a concept vehicle for Ford.

Apple has not confirmed or denied its move into the automotive industry. Last September, CEO Tim Cook revealed that “there are merchandise [Apple] are operating on that no one knows about”.

Although other technology firms are establishing driverless technologies, it is suggested Apple will as an alternative position itself as a competitor to Tesla – an market-foremost electric car producer founded by billionaire PayPal and Area X founder Elon Musk.

Related story: Elon Musk launches Tesla batteries for the home in bid to minimize fossil fuel utilization

Tesla’s electrical cars are partly autonomous that means the driver still has greatest handle, but is assisted with duties this kind of as parking. Nevertheless, the genuine battle is believed to be a technological race to create prolonged-range and energy-efficient batteries, which can then be employed in a selection of other goods.

Conventional automobile companies are reacting to the challenge companies such as Tesla, Google and Apple represent. Most recently, Porsche unveiled its all-electric Mission E notion car, but other firms including Aston Martin, Audi, Bentley and McLaren all unveiled versions that use battery technological innovation at the 2015 Geneva Motor Demonstrate in March.



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