Music: animator Adam Fuchs will take viewers on a looping illustrated journey by way of New York’s Sara D Roosevelt Park for Prefuse 73’s Still Pretending music video.
Fuchs originally pitched musician Guillermo Scott Herron – AKA Prefuse 73 – the concept of generating a consistently moving zoom of “weird abstract artwork”. It was Herron’s selection to use the Sara D Roosevelt Park, in the Reduce East Side of New York, as the place for the video.
Doing work from a collection of images of the park that Herron had shared, Fuchs designed a moving tunnel-like representation of the region.
Related story: London’s Brutalist landmarks star in Omi Palone music video
The video progresses by means of a parade of spinning hexagons and rotating spheres, with architectural information borrowed from the park like railings and brickwork arches.
“I utilised almost everything about the Sara D Roosevelt Park for reference,” Fuchs informed Dezeen. “Utilizing Google maps allowed me to track the park through the streets and map out the whole point.”
“I took so many snapshots of buildings adjacent to the park, light fixtures, stairs, playgrounds, churches, gardens,” he added. “Sadly, no one particular will actually know since it goes by so fast.”
The colour palette of the video modifications in a loop, progressing from pink and orange to blue and purple and back once again.
“The animation notion and timings are really much driven by the song,” Fuchs stated. “The animated objects are all timed to the clicks in the music. It was like animating with a metronome.”
Associated story: Driver skips targeted traffic for an intergalactic voyage in Grand Soleil’s Misfits music video
At times the movie seems to move via windows to show glimpses of acquainted shapes like street lamps or tennis courts, with several of the graphic motifs repeating themselves later in the video.
As the viewer is transported by means of a succession of tunnels and down a jumbled staircase, the movie zooms into a laptop that is playing a Prefuse 73 track.
“My original notion was to create a continuous zoom but do it with made up and weird op-artwork that had no real significance,” Fuchs informed Dezeen. “I just needed to trick the eye and have this state of hypnosis for the viewer. I take pleasure in that feeling of currently being tricked or hypnotised by artwork.”
Fuchs used a “mathematical-like approach” to align the art and animation, taking all around six months to complete the film.
“The story is just an unusual visual tour of the park and how massive and lively it is,” he said. “I’d want this video to be the tour manual to the park. Like anything you sit through in a visitor’s centre.”
Nonetheless Pretending is taken from the album Forsyth Gardens, which was launched on 28 April.
