Amsterdam-based Occult Studio has developed the flagship store for eyewear brand Ace & Tate – putting in wooden panels with peg holes that enable displays and mirrors to be effortlessly moved all around .
Occult Studio created a minimal interior for the shop and opticians on Van Woustraat, just south of the Dutch capital’s city centre.
Aiming to develop a room that delivers a “special retail experience”, the designers took the brand’s ever-altering eyewear range as a starting level for the project.
“Ace & Tate is a very dynamic brand with consistently altering collections,” inventive director Kim Keogh advised Dezeen. “The notion for the shop evolved close to our intent to develop a exclusive retail encounter.”
Wooden panels crafted from light oak run along the walls within the principal retail area, and attribute a grid of circular holes exactly where custom-produced shelving and mirrors slot into.
“We employed the dynamic aspects of the brand as a commencing stage and translated them into a special modular system,” explained Keogh. “The wall can be composed in continuously shifting arrangements. Collections can be positioned in groups and the mirrors can be positioned at a variety of heights to be at the customer’s eye degree.”
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A lengthy wooden table that was made and made by Keogh stands in the centre of the store. It characteristics a glass insert that displays far more products in the assortment.
“The furniture pieces, wall techniques, shelving and mirrors, are especially made and custom manufactured to generate a fine balance in between type and performance,” she mentioned.
The walls of a private examination area in direction of the back of the store are fully covered in a grey wool material – meant to create a “tactile, soothing and sound-absorbing environment”.
“By using meticulously picked supplies such as light oak wood, white steel, speckled stone and top quality fabrics, we aimed to generate a rich encounter in a minimalist context – setting a stage for the solution and the expertise of the brand,” explained Keogh.
Benches are positioned by the front window and outside of the examination region, with magazines offered for buyers waiting for appointments.
Canadian architecture studio Scott & Scott put in a equivalent peg technique in a Vancouver restaurant – puncturing more than 100 holes into the wall to store furniture, hold lighting and display artwork.
Pegboard also attributes in Aesop’s Hamptons keep, a small Soho office by Studio Swine and a store in Stockholm by Kind Us With Love.