British designer Tom Dixon has opened a long lasting store in New York’s Soho neighbourhood, saying America has become “a land of possibility” for his brand.
The Store, which opened 3 November, encompasses 1,000 square feet (93 square metres) and is found at street level, just a few blocks from showrooms for Luceplan, Foscarini, Ingo Maurer and other major design brand names.
The designer has run a New York office for 5 years, but this marks his first retail area in the city.
“America has truly been the land of chance for us above the final couple of many years, so we needed to have a direct connection with the individuals who enjoy our operate,” explained Dixon.
Dixon described his retailer as “a services centre for specialists and customers, where the full catalogue of ‘extraordinary products for daily use’ can be proven, explained, demonstrated and of course, bought.”
The showroom carries Dixon’s full assortment, like classics this kind of as the Copper shade and Mirror Ball light, along with much more recent additions like the Wingback variety, Melt pendants and Brew coffee set.
Associated story: European style brand names target America amid booming demand for luxury style
“I never see a huge distinction among our clientele on the three continents the place we operate,” Dixon informed Dezeen. “We are making things that seem to be to appeal equally in Europe, Asia and the Americas.”
The retailer also gives interior style consultation for residential and commercial projects.
“It was essential to have a room at street level with an open door where everyone can come in and see our fresh ideas at very first hand,” he additional. “I hope this will be the departure level of several fantastic adventures in the New Globe.”
The American industry for high-finish layout is “developing exceptionally” in accordance to European brands, who are opening showrooms and restructuring their US firms to get advantage of booming revenue. Dutch furniture firm Moooi opened a Manhattan showroom this yr, as did the Spanish tile company Porcelanosa.
The surge of luxury residential developments in New York and Miami – a lot of of them created by huge-identify European architects – is helping drive the boom, with brands following architects such as Herzog & de Meuron, Foster + Partners, Massive and OMA across the Atlantic.
Dixon’s Manhattan showroom is adjacent to the contemporary artist Tom Sachs’ studio and the two have been close friends for decades.
Sachs rose to fame with his series of utilitarian objects, such as toilets and chainsaws, that he emblazoned with the logos of luxury labels like Prada and Chanel.
The artist played a crucial function in helping Dixon choose in which to open his New York showroom.
“Sachs was instrumental in providing up the spot and has contributed the hand-scrawled signage to the storefront, delivering a warm New York welcome to the London upstarts,” explained Dixon.
The retailer, developed by Dixon and his team, is meant to “be sympathetic to its surroundings”.
“We tried to keep as numerous authentic features as possible this kind of as the tin ceiling,” explained a organization spokesperson.
“We also did issues like sandblasting the steel pillars and leaving them untreated in order to expose the raw architecture of the space.”
The Dixon brand was established in 2002 and contains lighting, furniture and accessories.
The designer said his clientele is quite varied, ranging from skilled architects to layout fans who “are interested in the evolution of international interior fashion”.
The designer’s main showroom is situated in The Docks location in London. Dixon also has two concessions within Harrods, the London luxury division shop, and designed a sandwich cafe inside Harrods that opened in 2014.
Dixon’s interior style operate is undertaken by his Design Study Studio, which focuses on huge-scaled architecture, interiors and installations. Recent projects contain the fitting out of the Mondrian Hotel in London’s Sea Containers Developing.
Photography is by Emily Andrews.
