Pharrell Williams has launched his third collection with G-Star RAW, which includes denim garments produced using recycled plastic removed from the oceans.
The RAW for the Oceans assortment by the musician and the Dutch trend brand has been revisited for Autumn Winter 2015, and carries the strap line: “Turning the tide on ocean plastic pollution”.
The garments in the collection are all developed using fabrics developed in collaboration with textile company Bionic Yarn and environmental group Parley for the Oceans – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the developing concern.
Ocean plastic is broken down and woven with other materials to create the fabrics.
Ocean plastic is this year’s breakthrough material. It has also been utilized by Adidas to create a variety of trainers, although a youthful designer has created a machine to harvest tonnes of the waste materials from the sea.
London department shop Selfridges is currently internet hosting an exhibition about ocean plastic that involves a series of objects crafted from the materials by Studio Swine.
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Parley for the Oceans has removed and repurposed roughly 700,000 PET plastic bottles from the sea for every RAW for the Oceans assortment so far.
Williams’ most recent variety, previously offered in G-Star shops and online, contains jeans and denim jackets, as well as T-shirts and sweatshirts.
The statement garment is a hooded jacket referred to as the Occotis HDD Bomber. Covering most of the encounter when completed up, the jacket is developed to seem like a cross amongst a submarine escape suit and a military garment.
“The starting point of the RAW for the Oceans Autumn Winter 2015 collection’s design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket,” said G-Star in a statement.
A men’s pea coat in raw black denim and a Breton stripe pattern making use of the initiative’s octopus mascot adhere to the nautical theme.
The jeans and jackets are distressed and patched, and a chalky white paint therapy was offered to the women’s Occo Skinny jeans and shorts.
Associated story: Adidas unveils sports sneakers made from recycled ocean waste
G-Star RAW’s other collaborators consist of designer Marc Newson – who celebrated ten many years functioning with the brand final yr – and architecture firm OMA, which made its headquarters in Amsterdam. G-Star just lately teamed up with Swiss furnishings brand Vitra to update a variety of 1940s types by Jean Prouvé for use in modern offices.
When Dezeen spoke to the brand’s imaginative director Shubhankar Ray earlier this yr, he explained that other design and style brands operate in an “insider planet” and are failing to connect with younger consumers.
Williams also recently teamed up with Zaha Hadid to style a pair of trainers as part of his collection for Adidas.