Company news: furniture company Poltrona Frau Group has announced a partnership with Patricia Urquiola, which will see the Spanish designer get more than the function of artwork director at Italian brand Cassina.
Poltrona Frau’s produced the announcement as part of plans to involve the designer in the imaginative management of the group, which acquired Cassina in 2005.
Patricia Urquiola’s Roll chair for Kettal
“Patricia Urquiola will have a considerable part in foremost this centre of excellence the place she will contribute to defining the future vision of the group, while meticulously trying to keep the identity and qualities of the companies unique,” explained Poltrona Frau Group CEO Dario Rinero in a statement.
Related story: Haworth buys Poltrona Frau to generate international furnishings brand
The appointment will carry on the existing connection between the brand and Urquiola, who has previously artwork directed goods and spaces at Haworth – Poltrona Frau’s American holding company, which obtained a bulk stake in the brand in 2014.
Patricia Urquiola’s Shimmer furniture for Glas Italia
“It is a excellent honour and a great accountability to grow to be portion of a heritage, a history, an identity so crucial for global style,” Urquiola said in a statement. The designer has previously produced pieces for furnishings brand names which includes Kettal, Moroso, and Glas Italia.
Relevant material: see a lot more stories about Cassina
“My intention is to take into consideration the company’s past, its cultural background, not as a passive container, but as a systematic component of the thoughts, the integration of processes and the creation of an empathetic romantic relationship,” she added.
1st on the agenda for Urquiola is the revamp of Cassina’s New York showroom, as nicely as investigation into new products for 2016, and a yr-prolonged celebration programme for the brand’s 90th anniversary.
Patricia Urquiola’s Luna cabinet for Coedition
At the 2015 Salone del Mobile furnishings fair in Milan, Cassina unveiled its Réaction Poétique assortment, which contained a range of wooden tables developed by Jaime Hayón to resemble iconic Le Corbusier buildings. Though Urquiola didn’t present any items for the brand in Milan, she unveiled a collection of iridescent glass furnishings for Glas Italia.
Architect Sou Fujimoto designed a forest-like set up at Cassina’s stand in the course of the very same occasion in 2014, which featured suspended trees held in mirrored cubes.
