Benjamin Hubert’s design and style company Layer has created a new ergonomically-shaped change box with a tilted head for United kingdom cancer charity Maggie’s.
The new assortment box has been created by Layer as an different to the “generic OEM product” that a lot of charities use, functioning as an identifier for the charity as effectively as an try to motivate donations with a more welcoming shape.
Related story: Benjamin Hubert rebrands studio as Layer and launches “crowdspeaking” campaign
The box has a 25-centimetre-tall silicon physique that tapers away from a pinched-in neck, and a head that’s tilted somewhat forward.
“The normal charity boxes are reasonably soulless objects, which will not talk about the charity or engage the particular person which is donating,” Hubert informed Dezeen.
Hubert relaunched his studio earlier in 2015, adopting the new identify Layer to focus on the style of bodily and digital goods and more “human-centered” tasks.
“We needed one thing approachable, warm and identifiable. Just the gesture of the object coming slightly in direction of the user – such a modest sub-conscious factor that we think can motivate donation. We feel it truly is a massive adjust for an object which is never been deemed,” he extra.
Generic charity boxes are usually held around the base with the bodyweight of the coins carried above, but the Maggie’s box has been developed to be held at the top to help volunteers when carrying a hefty load.
The coin bank also has a strap, connected to the back of the box, that can be threaded around the wearer’s wrist.
The coin slot – which has been made to accept different denominations – is set into the top of the box, beneath an engraved Maggie’s logo.
Accessible in grey, red, and blue, the banks have been designed with a smaller base that will take up much less room on counters. Coins can be collected by removing a silicon stopper set into the bottom of the box.
Maggie’s – a Uk charity that supplies support to people with cancer – has a historical past of design collaborations, getting worked with architects including Snøhetta, Thomas Heatherwick and Norman Foster on its effective Maggie’s Centres that provide help to anyone affected by cancer.
Earlier this yr construction commenced on Steven Holl’s controversial Maggie’s Centre at London’s St Bartholomew Hospital.
The new coin box will be component of a trial, commencing in October, which will benchmark donations utilizing the new style against donations to traditional assortment boxes.
“Architecture and layout are essential to the care Maggie’s delivers,” Sarah Matthew, marketing and advertising director at Maggie’s added. “We will be piloting the new design above the coming months. Benjamin and his studio have demonstrated wonderful insight in comprehending the wants of our organisation and that of our supporters. They have sensitively captured our design philosophy and values.”
