London-based ZCD Architects has developed the interior of the first retail keep for fashion designer Hussein Chalayan, who celebrates 21 years in organization this yr .
Chalayan’s store is situated at 2 Bourdon Street in London’s Mayfair district and is primarily based on the concept of a “shop inside of a shop”.
ZCD Architects collaborated on the project with Chalayan and his group, whose function has integrated dresses that emit laser beams to two-in-one particular outfits that transform with a single tug.
“There is often a sturdy narrative behind Hussein’s perform he tells stories by way of his collections and other function, which extends over and across many boundaries among vogue, artwork, architecture and movie,” ZCD Architects director Zoe Smith told Dezeen.
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A black steel rail wraps about the modest space, supported by vertical poles and angled along each length.
The frame marks out a central area that is also denoted by triangular white floor tiles, which contrast with the dark flooring around the perimeter.
The rail is utilized for hanging garments in front of the interior’s white walls, as well as mannequins cut off at a variety of heights that sit in front of the window.
“It was crucial to create a backdrop to the outfits, rather than in excess of-designing the store,” said Smith.
A dark wooden boat-shaped counter sits in the middle of the room, providing a surface for presenting a lot more garments and accessories as well as hidden storage inside.
The boat can also be reconfigured into a dining table that can seat up to twelve people, referencing the theme of transformation usually identified in Chalayan’s collections.
“The space is made not just as a retail surroundings but also an event room for shows, talks and performances,” mentioned Smith.
Texture is extra to the black-and-white space with matting laid among the tiles at the entrance and a rope that binds the waiting bench.
At the back of the store is a black rectangular counter that supplies a cash desk and displays red numbers on its front.
“The digital timer set into the black lacquered cash desk also references some of Hussein’s earlier work the timer runs continuously, a reminder of time passing rather than a reminder of what time it is,” mentioned Smith.
ZCD Architects has previously worked with Chalayan to produce a retail area in Tokyo and design his initial solo exhibition at London’s Design and style Museum, as well as concession locations in trend shop Dover Street Market.
“A kind of vocabulary has been designed through preceding tasks with Hussein over the final ten many years, and certain components have been employed once more but in diverse techniques,” explained Smith. “For illustration the triangular tiled floor and the black pebbles.”
On the exterior, the shopfront is painted black and the brand’s logo is mounted as white lettering.
The retailer opened earlier this month and will host a private event throughout London Fashion Week, which takes area from 18 to 22 September 2015, to celebrate Chalayan’s 21 years in company.
The trend designer was born in Cyprus in 1970 and studied at Central Saint Martins artwork university, just before setting up his personal label in 1994. He has previously spoken to Dezeen about his romantic relationship with London and the way the city has influenced his perform. He was recently announced as a member of the creative group for ready-to-wear French style home Vionnet.
Just around the corner from Chalayan’s store, London style designer Christopher Kane just lately opened his first retail room on Mount Street with a Minimalist interior created by John Pawson.
Global labels are also continuing to construct their presence in the Uk capital, with Issey Miyake, Alexander Wang and Bally all opening new stores above the past yr.
Photography is by Leon Chew.
Fit-out contractor: Bluegroup retail
Boat fabricator: Ben Legg joinery
Cash desk: Ashview joinery
Lighting: Lightworks ltd
Ground floor plan Dezeen